No matter where you are in your real estate career, there’s no denying that you need to feature properties on your real estate website. Adding properties to your website improves your credibility, helps nurture your leads and guides your buyers and sellers through their real estate journey.
However, if you’re just starting out as a real estate agent or revamping your website, you might not know where to start. In this YouTube video, I offer a brief overview of the four most common ways to feature properties:
Internet Data Exchange (IDX)
IDX helps you turn standard MLS data into a web application for your website. It allows for a simple exchange of information; when your website visitor makes a search, the IDX crawls the MLS for relevant data.
An iFrame takes the visitor to another window where they’ll be able to view property listings. This is a simple display tactic, and listing data isn’t transferred from the MLS to your site.
Real Estate Transaction Standard (RETS)
RETS consists of a massive database of properties in the MLS. This spreadsheet acts as a service tool for real estate agents to access data and create applications out of that data. It allows for much deeper customization but requires custom development work.
Real estate agents can manually upload the listing that they choose. This gives them some creative freedom and may be ideal for agents that specialize in a niche, high-end luxury properties. However, it takes up much more time than some of the other more manual options.
Each of the property listing methods above come with their own pros and cons. Some are more expensive than others. Some offer a much greater deal of flexibility.
To learn more about what’s best for you, your budget, and your real estate goals, take the time to check out this video to learn about the basics. Once you’ve got a grasp on the basics, go ahead and watch some of my other views that dive deeper into what each method is and how they stack up against one another.
And as always, reach out to me if you have any questions!
Videos help website visitors digest and absorb information, and if a photo can tell a thousand words, a video says a million. Today, videos are