In this digital era, your real estate website is your first impression on your clients. By following this checklist, you can perform proper real estate website testing to ensure that your website will operate smoothly and leave a great first impression on your clients.
Before we get to the checklist, it is important to know as well when to test your real estate website. There are essentially three times when you should be testing your website:
- Pre-launch: Although it would be great if your web developer can launch your website and have it working seamlessly, the reality is, you know your business more than your web developer and it will all boil down to the user experience based on your vision.
- Update on your website’s core files: An example of this would be an update for security purposes. Test your website to ensure that everything is still functioning well.
- Every quarter: From security vulnerabilities to legacy codes, a lot of issues may arise from the point of launch. Take this seriously and be vigilant in inspecting your website regularly.
Here is the five-point checklist for your real estate website testing:
This refers to the functionality of all the links, forms, and web pages on your website. Click around your website. Make sure that all links are going to the correct pages and that forms are getting the correct email receipts after submission.
Are all photos placed properly? Are your videos playing properly? Are there any typographical or punctuation errors? As simple as these may sound, these have great impacts on your user’s overall experience and feedback.
Can users understand how to navigate your website easily? Examine this by creating user stories. A user story is an end-to-end experience that a user would have as they navigate through your website. Your website will have multiple stories, write down all possible user stories, and test all of the scenarios.
This refers to your website’s speed and load time. Unless you are willing to build a website from scratch and abide by all of the specifications of these speed testing websites, ignore the Google speed test and GTmetrix when setting your expectations.
A realistic expectation is to ensure that your website is loading fast, within a few seconds. If you’ve counted to five and your page hasn’t loaded, then you have a performance problem.
Is your website compatible with multiple platforms? Does everything look good? Does the interface look seamless? Here’s a tip: If you want to view a website on your desktop as a mobile device, just shrink your browser to the smallest possible size and it will work just the same.
Remember, no website is ever bug-free. Monster websites such as Google and Amazon have bugs as well, the only difference is that their admins do a great job in identifying those bugs which makes it less likely for their users to see them.
Hope that this checklist will help you test your real estate website successfully. If you have more questions about website testing, feel free to reach out to us today and we’ll be happy to help!