In this week’s YouTube video, I talk about setting up drip email marketing campaigns for your business.
Drip email marketing is a marketing strategy that automates the flow of marketing messages to your leads and contacts over time. These touchpoints help nurture your leads without taking up too much of your manual time. I put together a 12-drip email campaign outline to steer you in the right direction:
Email 1: Thank you (sent after initial contact)
Email 2: Value-add informational email (sent next day)
Email 3: Reinforce your brand (sent three days after Email 1)
Email 4: Value-add; provide knowledge to your leads (sent one week after Email 1)
Email 5: Brand reinforcement in the form of success stories or testimonials (sent 8 days after Email 1)
Email 6: Value-add and informational (sent two weeks after Email 5)
Email 7: Brand reinforcement email (sent one day after Email 6)
Email 8: Value-add (sent three weeks after Email 1)
Email 9: Brand reinforcement, such as recent closing (sent 1 day after Email 8)
Email 10: Building another connection; share social pages (sent one week after Email 9)
Email 11: Create engagement that generates a response (sent one week after Email 10)
Email 12: Pivot email for clients who are non-responsive (sent one week after email 11)
Before you start your drip campaign, be sure to have customer profiles. I discuss customer profiles and this 12-drip campaign in greater detail in the YouTube video. Please check it out for a more in-depth explanation of the campaign outline.
If you have any questions or would like us to create a custom drip campaign for you, feel free to reach out!