Every real estate strategy needs an inbound marketing plan. But for real estate agents that aren’t SEO or marketing savvy, this is easier said than done.
So what is inbound marketing, anyway? Inbound marketing refers to all the practices and techniques that you use to get your leads to your website.
SEO, social media, email marketing, blogs, and content marketing are all components of inbound marketing. Here are a few ways you can make it work for your real estate business:
Showcase your expertise in the real estate field with your blog posts. Talk about your community, offer tips to buyers and sellers, explain local real estate trends, and much more. There are endless opportunities for you to create blogs that resonate with your readers and make it easier for your website to be discovered.
Search Engine Optimization
By now, chances are you’ve heard of the countless benefits that SEO offers. SEO makes your website discoverable across search engines. Blogs, images, website copy, and videos all present SEO opportunities. Be sure to have a keyword strategy in place before you begin your efforts. Even if you’re not SEO literate, there are plenty of plugins designed to eliminate the guesswork and guide you. If you want a more in-depth strategy, work with a reputable SEO agency.
Guest posts are blog posts written by you for other websites. They’re an effective marketing tool because they help you reach a wider audience, grow thought leadership, build SEO, and network with other leaders in the real estate space. Start reaching out to blogs to discuss ways you can lend your expertise to readers of their platform.
Free, downloadable resources are a great way to reel people and get them on your email list. Whitepapers, market reports, e-books, workshops, and premium blog content are a few popular free content options you can leverage. Think about what your market cares most about.
For example, if you were selling San Diego real estate, you might write and design a roundup of local schools and how they measure up. The key is to tune into target audience needs and offer something they can’t easily find elsewhere.
As you can see, inbound marketing can take your real estate strategy to the next level. But without great design, users won’t stick around to see what you have to offer.
If you’re interested in a new website, redesign, or inbound marketing help, reach out to us today to see how we can help you!