Videos help website visitors digest and absorb information, and if a photo can tell a thousand words, a video says a million.
Today, videos are more important than ever. With social distancing in effect, real estate agents must rely on video to tell a property story long before a client can see it with their own eyes.
Video marketing is effective in all parts of the sales funnel, and can work wonders for lead generation. Studies have shown that real estate listings that utilize video marketing receive 403% more inquiries than those without video. There are versatile use cases: testimonials, tours, staff videos, and more. With that in mind, here are some tips for adding real estate videos to your website:
Create a Video Strategy
Video marketing isn’t something you can throw together. You need storyboards, scripts, and tools in advance. A video content calendar will keep all your planning organized, while carefully-planned outlines for each video to help transition the development process.
Humanize Your Videos
Part of building a brand that people trust is infusing it with authenticity. Don’t be a salesman in your videos—be a human. Allow your personality and brand to shine through the art of storytelling. And remember: people relate to other people, not to properties.
Sell the Lifestyle
Don’t just sell a property—sell the lifestyle. The location, property features, and benefits matter just as much as how much square footage there is. Allow these lifestyle factors to shine in your videos.
Use Professional Equipment
When you’re competing against so many other agents, your videos need to stand out. Nix the homemade phone videos. Commission local videographers and photographers to shoot high-quality property videos, and work with freelancers to cut and edit your videos professionally.
If you need help putting together a branding strategy for your efforts or designing a video-focused real estate website, don’t hesitate to reach out.