You may have a Facebook page for your business and a Twitter, but have you considered creating a Snapchat and a Pinterest? Don’t sell your potential short. Read on to learn more about the top ways to generate leads on social media.
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Publishing a business page on Facebook is crucial. It allows potential customers to find you, read information about your company or services, and it’s where customers can give feedback and ask questions. It’s important to interact with customers in a timely manner. From your Facebook page, post content multiple times per day, run contests, share videos, attract customers with effective headlines, and engage with users in the comments.
Videos are becoming the bread and butter of Facebook. Visual content performs better and grabs attention. For example, Tasty on Buzzfeed publishes native Facebook videos that are watchable with or without audio. Remember to keep your videos short, so users will stop to watch them in their newsfeeds.
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Another powerful option to boost lead generation on Facebook is to purchase Facebook Ads. There are various options for the structure of Facebook Ads, including Carousel Ads. You can also target lookalike audiences to tap into your demographic.
Like Facebook, Instagram has grown in popularity and usability over the years. Today, you can post Instagram Live videos on Instagram Stories and you can direct message users. Instagram is an image-based social network, so you should be posting photos with short, focused captions every day. Examples of what successful business profiles post on Instagram include product features, photos at the office showcasing company culture, and meet the team features.
Encourage your audience to engage with you with hashtags. Ask users to comment on your photos and to share their experiences with your company. Comment on your followers’ content and shout out to your loyal followers.
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Instagram Stories are a powerful tool, because they push your content to the top of your followers’ newsfeed, like on Snapchat. Instagram Live broadcasts live content to your audience, who will get a push notification about your video.
Twitter is another short form content social network. It’s the perfect place to start a conversation and get feedback from your audience and your peers. Use a tool like Hootsuite to schedule pre-written content and track Mentions (when other users tag you in a tweet).
Create a list of influencers to follow, including other companies, loyal followers, news outlets, bloggers, etc. Be sure to interact with them on a regular basis. Comment on their tweets, retweet them, and favorite their content. Don’t be shy to shout out at other users, and ask the community for retweets, mentions, and favorites.
To create new and unique content regularly, ask team members to take turns tweeting on the company profile with insider content. This will help you create an online presence, brand, and voice. Don’t forget to post visual content, which is more effective and engaging. You may decide that you’d like to boost your message with Promoted Tweets (Twitter’s paid advertising).
This may be surprising, since Snapchat is a short form platform for users to share photos and videos with their friends, but companies are producing successful content and ads on Snapchat. Users on Snapchat send each other photos and videos that disappear after viewing them. Users add filters and effects to the photos, which makes the content interactive and customizable.
Snapchat’s paid advertising programs have been extremely successful for companies. With Snap Ads Between Stories, promoted ads appear between Snapchat Stories as users are viewing their friends’ content. These ads are skippable, but users can also decide to swipe up to reveal business content, like websites and videos.
Other paid advertising options include Sponsored Lenses and Sponsored Geofilters. With a Sponsored Lens, users can add fun and exciting filters to their content. Taco Bell ran a successful campaign with a Sponsored Lens that turned users’ heads into tacos. Users shared these funny taco head videos with each other and the sponsored content was pushed to their Stories.
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Sponsored Geofilters are a similar option, but these are location and/or product specific. Users in a geographical location will find the option to use a geofilter on their content that promotes a business, like a local shop. The geofilter adds a layer on top of the user’s photo. First used by McDonald’s, this interactive ad adds a choose-your-own-adventure and discovery experience to Snapchat. Users were able to add french fries and burgers on top of their photos to share with each other.
With an open-mind and some creativity, you can harness Snapchat to generate leads for your business. To learn more about How to Use Snapchat for Business, click here.
Pinterest is an image based social network that looks like a scrapbook. Users create themed boards and pin images to those categories. Popular themes include home decor, DIY, recipes, fitness and health, crafts, fashion, time-saving products, books, movies, organization, and weddings.
The image size is longer than on other social networks at 700 by 1400. Users repin images to their boards and clicking on the pins sends users to your website. You can link to the destination of your choice, including product pages, landing pages, and blogs.
Pin valuable and helpful content for your audience on Pinterest. Feature how your product or service is going to help someone save time and money. Offer convenience in a visual and fun manner. Many people go back to their boards later and purchase products they pinned. Many users use Pinterest boards like dream boards for describing and illustrating their future homes, wardrobes, kitchens, hairstyles, weddings, and more.
The social aspect of Pinterest means that people are recommending items and styles to each other. This network of ideas can go a long way in putting your name and your company in front of future customers. You can invest in Promoted Pins as well to extend the reach of your content.
Explore your options and create a name of yourself on these top social media websites. Find out what works best for you and your company by testing your strategies and revising your content across these platforms.
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