Every week, I get calls from real estate agents who want help with their website. During these conversations, they usually ask whether I can help with search engine optimization and mention knowing someone who “does real estate SEO.”
Unfortunately, I believe you’re being misled by web developers who claim to be a jack of all trades when it comes to design and optimization. During this week’s YouTube video, I debunk what SEO is, what it does, and how it can help you as a real estate agent.
So, what is SEO?
In layman’s terms, SEO refers to the process of getting your website higher up in Google’s search engine results pages. Any time you make a Google search, the links that appear beneath the ads are organic search results. That’s where you want your business to be.
What’s the value?
The first position on an organic Google search gets 93% of the business. To rank for competitive search terms, this takes a lot of work, a bigger budget, and a bit of luck. No one can guarantee you search engine results, and Google algorithms are notorious for changing and being a bit cryptic. But once you’re there, your brand exposure increases exponentially.
On-Site and Off-Site
In this video, I discuss the two main components of search engine optimization: on-site SEO and off-site SEO.
On-site SEO refers to the structure of your website, including title tags, alt tags, metadata, and internal linking. Many website developers do have the ability to spearhead your on-site SEO efforts in addition to tackling web design—but in most cases, this is not enough to rank in Google’s top 3 positions.
On the other hand, off-site SEO is different—but does require significantly more work. Offsite SEO can be explained with a simple math equation:
Series of tasks + Consistency + Repeated over an extended period of time = Ranking
These IMPORTANT tasks include content, business citations, social media, and link building.
Black Hat Tactics
Google’s algorithm is highly intelligent. If you try to take shortcuts and trick the algorithm (such as by spamming your links to get link juice), you’ll definitely get penalized.
If you take your onsite and off-site SEO, mix them together and maintain that mixture for a year, it’s very likely that you’ll rank on the first page of Google for the key terms you’re vying for.
My goal is to make sure you’re not misled by the “SEO” buzzword. It takes a long time to master, and you need someone that’s grinding out consistently—a good SEO strategy takes 6 months to a year to establish. Watch the video to learn more about what’s happening behind the SEO curtains and how your real estate business can avoid key mistakes and see success.