When it comes to web design, it’s important for business owners to always be forward-thinking. Staying on top of the trends helps ensure that you’re always one step ahead of the competition.
Search engine optimization is such an important part of web design, and your SEO efforts can make or break your business. With that in mind, here’s what you can expect from SEO in 2020:
Emphasis on Local
Local searches comprise nearly 50% of Google searches. As you know, local search is integral for businesses and moving forward, the search engine giant will consider this as they make updates to their algorithms.
New Knowledge Graph Capabilities
Google launched its Knowledge Graph in 2012 to help provide users with answers and content, rather than just a series of links. Currently, Knowledge Graph doesn’t provide information or answers pertaining to local companies (outside of Google Maps, which provides relevant contact and location details).
In the future, we can expect Knowledge Graph to be more fleshed out, with the ability to provide rich business information based on the content that businesses provide.
According to a study conducted by ComScore, by 2020, roughly 50% of Google searches will be made using voice search. More and more people will turn to virtual assistants like Siri to carry out their queries. Because of this, we can expect a boost in longtail keywords and hyperlocal searches.
Reviews Will Influencer Rankings
Today, reviews play a critical part in the consumer purchasing process. In the future, we can expect rankings to be much more influenced by customer reviews. Therefore, ensuring your website, Google business page, and directory pages have reviews should be at the forefront of your strategy.
As you can see, keeping your website and content on top of SEO trends is more crucial now than ever. Here at Square 1 Group, we have a team of SEO experts, content marketers, and website designers equipped to help you achieve your SEO goals. Feel free to reach out to us to learn more about what we can do for you!