Marketing is a huge part of any real estate agent’s growth strategy. After all, marketing is how you communicate your message.
And yet, I see so many agents make critical marketing mistakes that hurt their budget and stunt their growth. So, I put together a list of some of the biggest marketing mistakes I see to help you avoid them:
#1: Not Understanding Your Audience
The real estate space is vast—you aren’t targeting every person who wants to buy or sell a home. If you don’t understand your market, you’ll end up with a generalized marketing strategy that robs you of the ability to hypertarget a much more niche segment that’s more likely to work with you.
#2: Not Testing Your Strategy
Every piece of marketing collateral should be tested. Testing is the only way to determine which of your strategies are working and how to best optimize your campaign. Conduct market research, test your ads and tweak your strategy to optimize it.
#3: Not Using Video
Videos allow you to humanize your brand, display your personality, and reach your leads in a much more personal way. The more a leader can understand and relate to you, the more likely they are to reach out.
#4: Forgetting About Branding
Chances are you’re competing against dozens of other viable agents for the same seller and buyer leads. How are you differentiating yourself? One of the best ways to do this is by building a brand. Your brand represents the perception of your company, sets you apart, and cultivates an emotional connection with your market.
#5: Ignoring Custom Website
Design In many cases, your website is the first impression of your services. But far too often, real estate agents opt for the same templates that everyone else uses. Your website should be an extension of your branding efforts, and it’s difficult to brand yourself with the same tools everyone else is using.
We hope this roundup of real estate marketing mistakes helps you avoid some pitfalls in the future. And as usual, we’ve got your back. Let us know how we can help you achieve your marketing and branding goals.