Marketing Strategy

Table of Contents https://www.youtube.com/watch?v=y7hdyCYQpl8 I’ve worked with a lot of independent real estate agents and real estate agents under brokerages and have observed firsthand how some brokerages do not care about their real estate agents. Sure, from time to time, they may give their agents websites with a generic real estate web design, maybe a couple of leads here and there but in a competitive market, that may not be enough.  You see, an average broker has about 42% of churn with

Table of Contents https://www.youtube.com/watch?v=j_YKByqwSgw As someone who’s been in the real estate industry for quite some time now and in real estate web design in recent years, I go on the talking circuit to provide value to a number of brokerages out in California. In one of these sessions, one of the gentlemen, a real estate veteran, in the class pulled me into his office to have a one-on-one with me. He wanted to learn a little bit more about what we

Table of Contents https://www.youtube.com/watch?v=6kp-vU1MsqM As someone in the real estate web design business, I get to talk to a lot of real estate professionals, and the other day I was talking to a broker that mentioned something that inspired today’s video, he said that he wanted to be the authority, but didn’t want to be the face. And that really resonated with me because the idea made absolutely no sense in my mind. Can you be in authority or have influence without

Table of Contents https://www.youtube.com/watch?v=J5eTMTys88g Do you currently have a list of warm or hot prospects in your real estate business that you’re trying to persuade into becoming your clients? Do you find that even with your stellar real estate web design, you’re still not able to close deals?  Well, If you have this laundry list of prospects that you’re sending your regular follow-ups to and you’re just being ghosted, it can get frustrating.  If you’re looking for a tactic to get those

Table of Contents So you are a real estate agent and you’re priming to either set up or revamp your real estate website. Not to put too much pressure but your website is important to make a great first impression with leads and prospects before even speaking with you and getting them into your sales funnel. You know the term, don’t judge a book by its cover, well it’s not applicable to your website. An old or outdated website can be a

Table of Contents Do you know what compels someone to buy, sell, or lease? Before these people even find your website and go through your real estate web design, what truly urges them to even think about buying or selling real estate? This is a basic question that you would assume most real estate agents should know. However, this isn’t usually the case and by not knowing this, it will be very hard for you to have any success in real estate.

Table of Contents Generating seller leads is crucial for real estate agents aiming to expand their business. To effectively attract and convert seller leads, it’s essential to understand key concepts and strategies. Here’s what you need to know: Why seller leads are important Why most marketing strategies fail What is customer lifetime value? What does cost per acquisition mean? The Expertise Strategy The Generalist vs. The Expert https://www.youtube.com/watch?v=u8oo19U9-IE Do you find yourself always wanting to get more real estate seller leads? Are

Table of Contents Understanding the factors that influence your ability to attract real estate clients is crucial for improving your success in the industry. Here are four key components to consider: Component #1: The dream outcome Component #2: The perceived likelihood of achievement Component #3: The perceived likelihood of achievement Component #4: Effort vs. Sacrifice https://www.youtube.com/watch?v=HpWgoKPS7Xk Have you ever found yourself saying “I’m not getting any new real estate clients!”? Or maybe it’s “I just got my license and I haven’t gotten

Table of Contents Running successful Facebook ads for real estate requires a strategic approach and understanding of testing methods. Here’s what you need to know to optimize your campaigns: Testing Framework The Rule of 100 What is A/B Testing? How to run A/B tests on Facebook Ads https://www.youtube.com/watch?v=beT-qNS5yNg Are you currently running Facebook or Google ads but not getting the results you’re looking for? Or are you getting leads but they’re just not qualified so you end up wasting a lot of