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Marketing Strategy

Real Estate Marketing: Sunk Cost vs. Opportunity Cost

Table of Contents https://www.youtube.com/watch?v=BMSQOA3XV0c Have you been grinding away on your real estate business but still not able to see the return that you are looking for? Is your website with aesthetically pleasing real estate web design not moving the needle? This is especially difficult if you’ve been investing a lot of your hard-earned money on a strategy, coaching program, or tactic that isn’t bearing any fruit. However, nothing hurts more than spending money on something with no substantial results and then

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How to Win Cold Real Estate Leads Easily

Table of Contents Converting cold leads in real estate requires a systematic approach that addresses each stage of the buyer’s journey. Here’s a breakdown of the key funnel stages to help you effectively nurture and convert cold leads: Top of the Funnel Middle of the Funnel Bottom of the Funnel https://www.youtube.com/watch?v=0igKiIGgFRg Are you currently marketing your services but it’s not really moving the needle on lead generation or sales? Are you frustrated that you have a website with great real estate web

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4 Tips for Scaling Your Real Estate Business

Table of Contents Are you trying to scale your real estate business but not sure how to do it? Are you thinking about hiring a developer to have a website with great real estate web design to begin scaling your business?  Scaling is great for any business because this means that you’re growing your real estate business. However, the reality is, what most real estate agents don’t know is that scaling is a huge black hole. This means that scaling will require

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How to Scale Your Real Estate Business with Systems

Table of Contents https://www.youtube.com/watch?v=5HdKk94FBcg Having a real estate business is great. However, when you’re in an industry that is as competitive as the real estate indsutry is, then having a website with great real estate web design or marketing strategies is not enough to truly move your business forward. In order to truly scale your business, what you need are systems. The Problem What usually ends up happening for most real estate entrepreneurs is that they start running their real estate business

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5 Tips to Overcome Real Estate Social Media Anxiety

Table of Contents Do you find yourself internalizing these questions when trying to post on social media? Would you just rather rely on your real estate web design to generate leads for you? Well, as great as your website looks, the reality is it is not enough to grow your business. In order to fully move your business forward, you have to use social media.  Reality Check Oftentimes, we come up with excuses to validate not posting online. Whether it’s feeling uncomfortable

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Where Do Realtors Get a Bulk of Their Business From?

Table of Contents One of the foundational pieces of a successful career in real estate is identifying where you’re generating a bulk of your business. Is it from your social marketing efforts? Is it from cold calling? Or is it coming from your real estate web design?  When there are a hundred thousand real estate agents and only a thousand properties to buy or sell, how do you ensure that your source of leads and business is stable enough to allow you

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Marketing 101 for Commercial Real Estate Agents

Table of Contents https://www.youtube.com/watch?v=uSY02HybRic How does marketing become effective for commercial real estate agents? What happens to my website and real estate web design when I don’t have a number of listings to show for? And what strategies generate results in the commercial real estate industry?   I had a great conversation with Alicia Shepherd, founder & owner of Nucleus, a coaching program that is specifically designed to help commercial real estate agents with their marketing to ultimately help them move the

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When to Start Your Real Estate SEO Strategy

Table of Contents Launching a successful SEO strategy for your real estate business requires timing and strategic planning. Here are three key considerations for determining when to begin: Digital Organic Process Paid Ads Launch Your SEO Strategy https://www.youtube.com/watch?v=Cpj4KFE02cE When does one start a real estate SEO strategy? SEO is a great buzzword in the industry that most entrepreneurs quickly jump on the ‘SEO Train’ and launch their campaigns as soon as possible. On top of that, they quickly assume that just because

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Tips for Creating A Real Estate Logo

Table of Contents A distinctive logo is essential for establishing your real estate brand identity. Here are key steps to help you create a memorable and effective logo: Identify Your Brand Find Inspiration Choose the Right Design Style Pick Your Logotype Choose Your Brand Colors Typography Visualize Your Logo https://www.youtube.com/watch?v=9DTIu4w_XEU Your real estate brand logo is the most essential part of your brand. On top of having a great real estate web design, this is the first thing that your site visitors

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Ways to Increase Your Word-of-Mouth Referrals

Table of Contents In the real estate industry, word-of-mouth referrals are everything. As one of the most important lead generation strategies, you should think about how you can leverage it. But while it’s clear that many first-time buyers seek referrals from their friends and family first, it’s not always easy getting previous clients to sing your praises. Fortunately, there are a few things you can do. Act Fast One of the easiest ways to generate word of mouth referrals is to ask

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