In the real estate industry, word-of-mouth referrals are everything. As one of the most important lead generation strategies, you should think about how you can leverage it. But while it’s clear that many first-time buyers seek referrals from their friends and family first, it’s not always easy getting previous clients to sing your praises. Fortunately, there are a few things you can do.
One of the easiest ways to generate word of mouth referrals is to ask your clients directly once your sale has closed. This way, you’re fresh at the top of their mind. Go the extra mile by sending a congratulatory gift with a note, and remind them that a referral is the best compliment!
Add a Personal Touch to Your Communication
When you have a specific batch of previous clients you’d like to reach out to, make your outreach personal, such as a handwritten letter or thoughtfully written email. Ask about their family, references a moment you remember with them, and check in on how they’re doing.
Ideally, you can pull the most relevant data from your email marketing platform or CRM, particularly if you’ve built a large rolodex of previous clients. For example, you might pull a report on all 2019 clients and send one campaign to them, and another to clients from 2018, so forth.
Create a Community
Demonstrate your passion for real estate by cultivating a community amongst your clients and leads, rather than making each interaction transactional. When you’re active with your social presence your “ask” will come across as much more authentic.
Work With Influencers
Working with influencers gives you the ability to work with individuals who are respected for their local connections and influence. These are people who engage with your core market and can boost the power of your lead generation efforts and overall marketing strategy.
Word-of-mouth referrals can bring a gold mine of opportunity. If you need help setting up an automated email campaign or branding your business community, we’re here to help.