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Table of Contents Successfully marketing yourself as a real estate agent involves strategic planning and targeted content creation. Here’s a three-step approach to help you effectively promote your services: Step number 1: It’s all about your avatar. Step Number 2: Craft the Plan. Step number 3: Create Content Around Solving Your Avatar’s Problem https://www.youtube.com/watch?v=Sbj3_H50mBU So the topic for this conversation really came up because we have this private group supporting real estate professionals with the right strategies to grow their business and

Table of Contents https://www.youtube.com/watch?v=i5aPA-yyQJI In my business, providing strategies and real estate web design to real estate professionals, I get to talk to a lot of agents about the struggles that they are experiencing in their business. And the other day I was talking to this agent and she kept on insisting that her social media wasn’t working. She made this claim that she’s been posting on social media, but it’s really not leading to any new business.  I was trying to

Table of Contents https://www.youtube.com/watch?v=y7hdyCYQpl8 I’ve worked with a lot of independent real estate agents and real estate agents under brokerages and have observed firsthand how some brokerages do not care about their real estate agents. Sure, from time to time, they may give their agents websites with a generic real estate web design, maybe a couple of leads here and there but in a competitive market, that may not be enough.  You see, an average broker has about 42% of churn with

Table of Contents https://www.youtube.com/watch?v=j_YKByqwSgw As someone who’s been in the real estate industry for quite some time now and in real estate web design in recent years, I go on the talking circuit to provide value to a number of brokerages out in California. In one of these sessions, one of the gentlemen, a real estate veteran, in the class pulled me into his office to have a one-on-one with me. He wanted to learn a little bit more about what we

Table of Contents https://www.youtube.com/watch?v=6kp-vU1MsqM As someone in the real estate web design business, I get to talk to a lot of real estate professionals, and the other day I was talking to a broker that mentioned something that inspired today’s video, he said that he wanted to be the authority, but didn’t want to be the face. And that really resonated with me because the idea made absolutely no sense in my mind. Can you be in authority or have influence without

Table of Contents https://www.youtube.com/watch?v=J5eTMTys88g Do you currently have a list of warm or hot prospects in your real estate business that you’re trying to persuade into becoming your clients? Do you find that even with your stellar real estate web design, you’re still not able to close deals?  Well, If you have this laundry list of prospects that you’re sending your regular follow-ups to and you’re just being ghosted, it can get frustrating.  If you’re looking for a tactic to get those

Table of Contents So you are a real estate agent and you’re priming to either set up or revamp your real estate website. Not to put too much pressure but your website is important to make a great first impression with leads and prospects before even speaking with you and getting them into your sales funnel. You know the term, don’t judge a book by its cover, well it’s not applicable to your website. An old or outdated website can be a

Table of Contents Do you know what compels someone to buy, sell, or lease? Before these people even find your website and go through your real estate web design, what truly urges them to even think about buying or selling real estate? This is a basic question that you would assume most real estate agents should know. However, this isn’t usually the case and by not knowing this, it will be very hard for you to have any success in real estate.

Table of Contents Generating seller leads is crucial for real estate agents aiming to expand their business. To effectively attract and convert seller leads, it’s essential to understand key concepts and strategies. Here’s what you need to know: Why seller leads are important Why most marketing strategies fail What is customer lifetime value? What does cost per acquisition mean? The Expertise Strategy The Generalist vs. The Expert https://www.youtube.com/watch?v=u8oo19U9-IE Do you find yourself always wanting to get more real estate seller leads? Are