Email marketing is a must for real estate agents. After all, your email list is the strongest connection you have between you and your potential clients, and studies have shown that consumers prefer to be reached by email.
If you don’t believe us, take a look at the numbers. Here are five statistics that prove just how much you need an email marketing campaign:
For every $1 you spend on email marketing, your return on investment is $42 on average.
Email marketing is one of the best investments you can make into your business. Campaigns are budget-friendly, offer numerous branding opportunities, and are easily outsourced.
The average open rate for a welcome email is 82%
Welcome emails are incredibly powerful—and arguably the most important email you’ll send your subscribers. With a high open-rate, your welcome email gives you an opportunity to introduce yourself and make a great first impression.
Email retargeting conversions can be as much as 41%, compared to standard conversion rates of 2% to 4%.
Retargeting is the process of reaching clients who have already interacted with your company, whether it’s visiting your website or clicking on an ad. Because they’ve already demonstrated interest, they are much more likely to respond to retargeting emails.
Videos added to your email increase click rates by 300%.
As real estate agents, you are your own brand. Video helps you humanize your brand and show off your personality. Incorporating it into your email creates a win-win: you’re able to leverage the power of email marketing with the power of video marketing, all in one convenient place: the inbox.
59% of HubSpot survey respondents say marketing emails influence their purchase decisions.
With more than half of your potential client pool being influenced by the content you send, it’s important for you to make sure that you’re providing them with resources and touchpoints that matter.
Don’t know where to start with your email marketing campaigns? Our team can help you. Reach out to us to learn more about our new email marketing program, 36 Touch.