Social Media has become a pillar in marketing strategies, regardless of the industry. In my business, working with real estate agents with real estate web design or strategies that help scale their business, real estate agents can potentially attract new clients and generate more transactions through social media. In this blog, we’ll share the top 7 tips for real estate agents to improve their social media presence and increase their leads, prospects, clients, and transactions.
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6 Social Media Tips
Outbound the Inbound
The first big tip is to outbound the inbound. Posting content is not enough to generate new clients. You need to engage with people who engage with your content. The purpose of social media is to start conversations. When you post, make sure you post with the intent to start a chat.
Posting as frequently as possible creates more opportunities for conversations. The second big tip is consistency. Figure out a system that allows you to create a daily post cadence. Themed days and weeks make it easy to come up with content ideas. Look inside Facebook groups where your ideal avatar lives to see what questions they’re asking. Create a quick written post or video answering those questions.
Poll your Audience
The next big tip is to poll your audience. Ask them questions about what they like, what they recently purchased, or how they feel about a thing. Get data from the people in your database. Use that data to learn more about them as a whole. Create strategic business development partnerships to do things like giveaways.
Focus on Business Development
The fourth big tip is to focus on biz dev. Create content featuring other people and small businesses. Network with business owners and interview them on video. If you feature a business owner in your tribe, they will be more likely to feature you in theirs. It’s called the law of reciprocity.
Focus on Video
The fifth big tip is to focus on video. Video is one of the best, easiest, and fastest ways to create content. You don’t need a fancy camera to do a quick interview. Your phone will work just fine. Video is pretty much the new normal and one of the most effective ways to engage with your potential clients.
The sixth big tip is to repurpose content. Create content with the intention to repurpose it for multiple platforms. Record a long-form video and post it on YouTube. Turn highlighted clips into shorts for TikTok, YouTube Shorts, or Instagram Reels. Rip the audio from the video and post it to Apple Music or Spotify for a podcast. Create a quick transcription from the interview and share it as a blog post. Share an abridged version of the write-up as an email or Facebook post. Create a text message campaign to promote the video and send the link. Repurposing content makes you present everywhere quickly and easily.
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Marketing Strategy – create inbound strategies to better position you for the long game.
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Brand Building – position you as the thought leader and authority in your community.
Implementing all of these ideas requires creating systems for each one. Create a system for outbound the inbound, consistency, polling your audience, focusing on biz dev, focusing on video, and repurposing content. By creating systems, you’ll make sure everything runs smoothly, and you’ll be able to achieve success in your real estate business.
In conclusion, social media is a powerful tool for real estate agents. By following these top 7 tips, you’ll be able to attract new clients and generate more leads, prospects, clients, and transactions. Create systems for each tip to ensure everything runs smoothly. With a little effort, you’ll be able to take your real estate business to the next level.
Find out more tips to help you scale your business and build predictability. Join our free Square 1 Facebook Group today. If you need help building out your real estate website, we’re just a call away! We’re experts so feel free to reach out to us and we’ll be more than happy to help you out.