Digital Marketing

Table of Contents Harnessing the power of Facebook can significantly enhance your lead generation efforts as a realtor. Here are three effective strategies to help you attract and convert potential clients: VSL (Video Sales Letter) Strategy Facebook Group Ad Strategy Lead Magnet Strategy https://www.youtube.com/watch?v=7Kdc5iUi50w My business provides realtors with  great real estate web design, and as an added value, we also equip realtors with marketing strategies to grow their business. One of which is Facebook Lead Generation Strategies. In our experience, there

Table of Contents https://www.youtube.com/watch?v=kdgEgW5MioQ In my real estate marketing business, I work with real estate professionals on different strategies like great real estate web design, that can help them grow their business. I received an email from an agent a few weeks ago about how he’s tried a million different strategies for his Sphere of Influence, Social Media, Email Campaigns, Youtube Videos, and other advertisement mediums and none of them are working.  I wanted to address this because there are some really

Table of Contents https://www.youtube.com/watch?v=Zeq1PN5StbQ We have a Facebook group for realtors and one of the prerequisites to joining the group is that you have to let us know what your biggest challenge in business is right now. One of the most frequent challenges that I’ve seen from realtors are things like social media lead generation, content to create that converts, marketing myself, Facebook lead generation, and derivatives of that. What I like to do is to reach out to these individuals and

Table of Contents Effective lead generation requires continuous refinement and adaptation. Here are two crucial lessons to keep in mind when testing your marketing strategy: Lesson #1: There is no magic silver bullet to marketing. Lesson #2: ABT – Always be testing. https://www.youtube.com/watch?v=8Vt5i6UMKs0 I’ve had consultations with real estate agents on their lead generation marketing strategies most real estate agents pretty much have the same problems. They rely on old-school real estate strategies like referrals, cold calling, and postcards, instead of leveraging

Table of Contents Successfully marketing yourself as a real estate agent involves strategic planning and targeted content creation. Here’s a three-step approach to help you effectively promote your services: Step number 1: It’s all about your avatar. Step Number 2: Craft the Plan. Step number 3: Create Content Around Solving Your Avatar’s Problem https://www.youtube.com/watch?v=Sbj3_H50mBU So the topic for this conversation really came up because we have this private group supporting real estate professionals with the right strategies to grow their business and

Table of Contents https://www.youtube.com/watch?v=i5aPA-yyQJI In my business, providing strategies and real estate web design to real estate professionals, I get to talk to a lot of agents about the struggles that they are experiencing in their business. And the other day I was talking to this agent and she kept on insisting that her social media wasn’t working. She made this claim that she’s been posting on social media, but it’s really not leading to any new business.  I was trying to

Table of Contents https://www.youtube.com/watch?v=y7hdyCYQpl8 I’ve worked with a lot of independent real estate agents and real estate agents under brokerages and have observed firsthand how some brokerages do not care about their real estate agents. Sure, from time to time, they may give their agents websites with a generic real estate web design, maybe a couple of leads here and there but in a competitive market, that may not be enough.  You see, an average broker has about 42% of churn with

Table of Contents https://www.youtube.com/watch?v=j_YKByqwSgw As someone who’s been in the real estate industry for quite some time now and in real estate web design in recent years, I go on the talking circuit to provide value to a number of brokerages out in California. In one of these sessions, one of the gentlemen, a real estate veteran, in the class pulled me into his office to have a one-on-one with me. He wanted to learn a little bit more about what we

Table of Contents https://www.youtube.com/watch?v=6kp-vU1MsqM As someone in the real estate web design business, I get to talk to a lot of real estate professionals, and the other day I was talking to a broker that mentioned something that inspired today’s video, he said that he wanted to be the authority, but didn’t want to be the face. And that really resonated with me because the idea made absolutely no sense in my mind. Can you be in authority or have influence without