For real estate agents, visibility is the key to building relationships and establishing their brand. One of the biggest online platforms in the real estate industry is Facebook. Creating a Facebook Group is a great way of remaining visible to your audience and if managed correctly, can help an agent generate more leads to ensure the success of their business. The key to running a successful Facebook Group is knowing how frequently one should post in their group.
So how often should real estate agents post in their Facebook Groups? According to Niel Patel, if you post too infrequently, your audience might start forgetting you. Furthermore, he stated that if you post too frequently, your audience may see you as a nuisance on their feeds and leave or unfollow your group.
It is important to note that although these numbers were based on research, following these numbers guarantee success. What worked for the majority, will not necessarily work for your business.
That being said, research shows that the optimal number of posts per day is one (1). As long as you have the resources to produce quality content that is relevant and value-adding to your audience, then you should be fine. If you currently don’t have resources to produce content daily or has only recently started creating a content strategy, research shows that posting three (3) times a week should be your lowest target.
Another tip is to try and analyze when your audience is most active on Facebook. Gather feedback from your posts periodically and target those timezones when posting to get the best results and reactions from your audience.
It is also important to plan your content ahead of time. Try to tell a story or create a progression in the content you publish on a weekly or monthly basis. This will help you grab your audience’s attention and keep them engaged and interested, giving them something to look forward to.
Hopefully, these tips will help you craft a winning strategy and optimize your Facebook Group presence. If you need help with your real estate content and building your brand, don’t hesitate to reach out to us today!