Social media marketing is something that every real estate entrepreneur can still rely on to help grow their business. Your website and real estate web design are there as a platform for people to know more about you and your business. That being said, people must first hear about you. And one of the best ways for people to hear about you is through social media.
In this article, we talk about the different social marketing trends this 2021.
WHY USE SOCIAL MEDIA?
There are hundreds of reasons why social media is essential for real estate entrepreneurs. The first being is that the real estate industry is extremely competitive and the market is saturated.
You have to put yourself out there in order for you to successfully push people into your sales funnel. If you fail to take advantage of every opportunity you get to market yourself, you’re essentially throwing away chances of meeting new clients. The real estate business is a relationship business. In order for people to trust you, you have to be able to create a sense of familiarity amongst your target audience.
The second main reason to use social media is that social media is essentially free. Whether you’re on Facebook, Instagram, or even LinkedIn, you can keep on posting content online as much as you’d like without worrying about the costs.
Lastly, social media marketing is not only easily accessible but has also proven to be highly effective. Today, we look into the social media marketing trends you should look out for this 2021.
With over 2.7 billion users, Facebook is by far the biggest social media platform in the world. This means that there’s a high probability that your target audience is on Facebook as well. And as Facebook continues to evolve its platform, there are now several ways you can take advantage of this social media platform.
One of the trends that proved to be strong this 2020 was Facebook Live. With a high increase in usage over the past three quarters, it can be expected that this will continue to grow in 2021.
Since it is streaming live, it allows you to interact instantly with your audience. You can go on Facebook Live and give a short talk about a real estate topic. You can also go on Facebook Live as you are going to a listing.
It also doesn’t have to be scripted. You can simply go on Facebook Live to make a simple announcement or do a quick Q&A session with your community.
The market for augmented reality (AR) has been rapidly growing and has the potential to drastically change Facebook trends this upcoming year as both AR and virtual reality (VR) can provide users with a complete experience in consumer products.
Facebook launched ‘Facebook Shops’ in early 2020 which allows entrepreneurs to create and promote their own shop online. This creates a completely new channel for entrepreneurs to grow their businesses.
Twitter isn’t particularly known for implementing drastic changes to its interface but it cannot be denied that Twitter still remains to be one of the top social media platforms.
One of the most recent updates that Twitter has rolled out is “Fleets”. ‘Fleets’ is Twitter’s version of Instagram Stories.
The popularity of Twitter videos has grown in recent years and is predicted as well to continue growing. It is also proven that Twitter videos are effective tools in marketing a product.
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Another social media staple is Instagram. Instagram has an estimated number of 1 billion active users across the globe. Here’s what you can expect from this social media platform this year:
With eCommerce being a huge focus of Instagram, the ‘Shop’ tab features products that are aligned with specific users by analyzing their behaviors on the platform.
Instagram has rolled out its own version of TikTok through ‘Reels’. Although not as highly raved as TikTok, the potential of this platform is something that you can definitely look out for this year.
Whether it’s with social media marketing or real estate digital marketing, we’re always on top of these trends. If you need help taking advantage of these trends, then reach out to us today!