Categories
Content Marketing Digital Marketing Marketing Strategy SEO Trends

When to Start Your Real Estate SEO Strategy

When does one start a real estate SEO strategy? SEO is a great buzzword in the industry that most entrepreneurs quickly jump on the ‘SEO Train’ and launch their campaign as soon as possible. The reality is, most agents don’t understand what SEO really is and how it works which is probably why most SEO campaigns fail to generate leads. 

 

In order to have a successful and sustainable real estate SEO strategy, you have to accomplish a few prerequisites and go through levels of preparation. Going to a random web developer or digital agency without a concrete plan and sufficient knowledge on how SEO works is simply a waste of your time and money. 

 

So what is SEO? How does it work? Ideally, a successful SEO campaign will have you ending up with leads and clients without having to market your business. Your SEO campaign will do the work for you and produce organic leads through high-ranking search results on search engines such as Google. Here are the steps one must tackle before launching an SEO campaign:

 

Start with Your Website

Your website is a great opportunity to present yourself and your brand to potential customers. Your website must be optimized based on SEO best practices and must be structured to provide the best user experience for your visitors. 

 

Ensure that the navigation is clearly defined, loads fast, links work properly and is compatible with different devices such as a desktop, tablet, or mobile phone. 

 

Digital Organic Process

The next step involves setting up a system and strategy for your social media as well as your digital organically. From blogs to videos and website maintenance, set up a process with how you would want to engage with your audience

 

This is the level where you establish yourself as an expert in your network. 

 

Paid Ads

This is the step where you start to invest actual money into your strategy. Having paid ads is crucial as this provides you with real, hard data that will help you identify which keywords work for you and generate leads. 

 

Launch Your SEO Strategy

Now that you have accomplished all the foundational pieces, all there’s left to do is launch your campaign. 

 

Each of the steps involved in this process requires multiple tasks in order to be completed and evolves into the following step. This process doesn’t happen overnight and will require time to produce results. If you need help and guidance through launching a successful and sustainable SEO strategy, we’re experts that can work with you. Schedule a free session with us today! 

Categories
Digital Marketing

5 Statistics that Prove you Need an Email Marketing Campaign

Email marketing is a must for real estate agents. After all, your email list is the strongest connection you have between you and your potential clients, and studies have shown that consumers prefer to be reached by email.

 

If you don’t believe us, take a look at the numbers. Here are five statistics that prove just how much you need an email marketing campaign:

 

For every $1 you spend on email marketing, your return on investment is $42 on average.

Email marketing is one of the best investments you can make into your business. Campaigns are budget-friendly, offer numerous branding opportunities, and are easily outsourced.

 

The average open rate for a welcome email is 82%

Welcome emails are incredibly powerful—and arguably the most important email you’ll send your subscribers. With a high open-rate, your welcome email gives you an opportunity to introduce yourself and make a great first impression.

 

Email retargeting conversions can be as much as 41%, compared to standard conversion rates of 2% to 4%.

Retargeting is the process of reaching clients who have already interacted with your company, whether it’s visiting your website or clicking on an ad. Because they’ve already demonstrated interest, they are much more likely to respond to retargeting emails.

 

Videos added to your email increase click rates by 300%.

As real estate agents, you are your own brand. Video helps you humanize your brand and show off your personality. Incorporating it into your email creates a win-win: you’re able to leverage the power of email marketing with the power of video marketing, all in one convenient place: the inbox.

 

59% of HubSpot survey respondents say marketing emails influence their purchase decisions.

With more than half of your potential client pool being influenced by the content you send, it’s important for you to make sure that you’re providing them with resources and touchpoints that matter.

 

Don’t know where to start with your email marketing campaigns? Our team can help you. Reach out to us to learn more about our new email marketing program, 36 Touch.

Categories
Marketing Strategy Real Estate Real Estate Marketing Real Estate Website

How to Properly Test your Real Estate Website

In this digital era, your real estate website is your first impression on your clients. By following this checklist, you can perform proper real estate website testing to ensure that your website will operate smoothly and leave a great first impression on your clients. 

 

Before we get to the checklist, it is important to know as well when to test your real estate website. There are essentially three times when you should be testing your website:

 

  • Pre-launch: Although it would be great if your web developer can launch your website and have it working seamlessly, the reality is, you know your business more than your web developer and it will all boil down to the user experience based on your vision. 


  • Update on your website’s core files: An example of this would be an update for security purposes. Test your website to ensure that everything is still functioning well.


  • Every quarter: From security vulnerabilities to legacy codes, a lot of issues may arise from the point of launch. Take this seriously and be vigilant in inspecting your website regularly.

 

Here is the five-point checklist for your real estate website testing:

 

Functionality Testing

This refers to the functionality of all the links, forms, and web pages on your website. Click around your website. Make sure that all links are going to the correct pages and that forms are getting the correct email receipts after submission. 

 

Content Testing

Are all photos placed properly? Are your videos playing properly? Are there any typographical or punctuation errors? As simple as these may sound, these have great impacts on your user’s overall experience and feedback. 

 

Usability Testing

Can users understand how to navigate your website easily? Examine this by creating user stories. A user story is an end-to-end experience that a user would have as they navigate through your website. Your website will have multiple stories, write down all possible user stories, and test all of the scenarios. 

 

Performance Testing

This refers to your website’s speed and load time. Unless you are willing to build a website from scratch and abide by all of the specifications of these speed testing websites, ignore the Google speed test and GTmetrix when setting your expectations. 

 

A realistic expectation is to ensure that your website is loading fast, within a few seconds. If you’ve counted to five and your page hasn’t loaded, then you have a performance problem.

 

Compatibility Testing

Is your website compatible with multiple platforms? Does everything look good? Does the interface look seamless? Here’s a tip: If you want to view a website on your desktop as a mobile device, just shrink your browser to the smallest possible size and it will work just the same. 

 

Remember, no website is ever bug-free. Monster websites such as Google and Amazon have bugs as well, the only difference is that their admins do a great job in identifying those bugs which makes it less likely for their users to see them. 

 

Hope that this checklist will help you test your real estate website successfully. If you have more questions about website testing, feel free to reach out to us today and we’ll be happy to help! 

 

Categories
Business Intelligence Client Relations Communication Entrepreneurs

Top 5 Healthy Business Habits you Should Have

Running a real estate business is no easy task. Every day, you have to wake up and re-commit to growing your brand. But of course, that’s easier said than done. We came up with a few healthy business tips that you should make a habit.

 

Create a To-do List

A to-do list can help prevent you from leaning on multitasking to get you through the day. Armed with a “menu” of your daily items, you can better prepare for the day ahead of you, prioritize your tasks, and hold yourself accountable for achieving them.

 

Continue Your Education

One commonality you’ll find amongst some of the greatest entrepreneurs is that they never stop learning. Even when they were leaders in their industry, they continued to educate themselves. Whether it’s studying market trends, taking additional classes, reading, or attending conferences, always be in a continuing education mindset.

 

Follow a Morning Routine

Your morning routine sets your tone for the day and gives you better control over how it flows. Every morning routine is different depending on your needs, but some good practices include meditation, exercise, a healthy breakfast, and reading time.

 

Overcome Barriers

No matter who you are, you’re going to face barriers and “failures.” But it’s important for you to recognize that every failure is an opportunity. For example, if you lost a client, take it as a learning moment: why did you lose them and how can you prevent the same mistake in the future? If you think of each lost opportunity or mishap as a teachable moment.

 

Make Time for Self-Care

Being focused on the growth of your real estate business is great, but not if it’s the only thing you do. Ignoring self-care and “me” time can have a counterproductive effect on your growth. Self-care is subjective: for some, it could mean socializing, for others it could mean gym time. Think about the things that make you feel fulfilled and prioritize them in your weekly schedule.

 

I hope that you incorporate these healthy business habits into your regular work routines. Are there any healthy habits you have that weren’t mentioned?

 

As a real estate professional, I’m always open to improving myself. I’d be happy to hear what you think. Reply to this email and let me know!

Categories
Trends

iHomefinder Dashboard Walkthrough

iHomefinder is one of the most popular IDX plugins available to real estate agents. To help you decide on whether or not iHomefinder is the right plugin for you, here’s a high-level iHomefinder dashboard walkthrough:

 

To start, simply navigate to your IDX dashboard and log into your WordPress backend and click the IDX dashboard on the left to view your main dashboard. The initial page’s top navigation contains all the main functions of the iHomefinder plugin. The sub-navigation for all the main functions can be located on the left side. 

 

Lead Activity

All recent leads captured through your website as well as basic analytics will be shown in your Lead Activity. You can opt to view more granular reports by looking at all the leads in your database through a button on the left called the leads list.

 

All leads reports may be exported as a CSV file. A function in iHomefinder will also allow you to create control parameters for activities such as email delivery. 

 

View Properties that Clients have Viewed

One cool feature of iHomefinder is it enables you to see properties that a particular client has reviewed. This will allow you to capture higher-quality leads and set up more targeted subscriptions to clients.

 

Create Market Reports

iHomefinder allows you to create market reports depending on the level of data subscription you have. For example, if you’re looking to focus on a specific region or neighborhood, iHomefinder will allow you to use a drawing tool to highlight a specific area and view the active listings there. 

 

Connect Your Listings

Another cool feature in iHomefinder is that it allows you to connect it to either your own listings or your office’s listings. Any sold or pending listings can be posted in iHomefinder.

 

Activity Reports

In Reports, you can immediately see a top-level report overview page which you can drill down on the left navigation. Other reports include email activity, organizer activity, leads, contacts, and mobile statistics. 

 

If you’re still undecided and would like to further discuss how to make things easier for yourself and your business, we’d be more than happy to lend you a helping hand. Contact us today!

Categories
Branding Communication Digital Marketing Marketing Strategy YouTube

Tips for Creating A Real Estate Logo

Your real estate brand logo is the most essential part of your brand and taking the time to create a real estate brand logo is a necessity. Your brand logo creates a significant impact on first impressions and we all know how important initial impressions are. Think of it as your avatar in a dating app; if you want to attract the right customers and have them fall in love with you, your avatar needs to showcase your best and unique qualities.

 

Identify Your Brand

The first step in creating a real estate brand logo is to identify your brand. Why did you start your business? What are your company’s beliefs and values? What makes you unique? Which three words describe your brand? Before diving into visualizing the feel and look of your logo, try and answer these questions first to set the phase for your brand logo.

 

Find Inspiration

Start with either brainstorming, sketching, or creating a mood board of logos that you like. We recommend using websites such as Pinterest to help you encapsulate a mood board. Remember that the more you are able to communicate visually your vision of your brand logo, the easier it will be for your designers to bring it into reality.

 

Choose the Right Design Style

Design styles range from classic, retro, vintage modern, minimalist, and handcrafted. Try to look at your mood board and find the commonalities in them. From there, you can let your designer categorize them into a specific style. 

 

Pick Your Logotype

There are 7 essential main types of logos you can choose from; letter marks, wordmarks, pectoral marks, abstract marks, mascots, a combination mark, and an emblem. Think of your target audience and decide which logotype will work best.

 

Choose Your Brand Colors

Different colors have different meanings. Go back to step 1 and think of the message you want to convey to your audience. At the end of the day, your brand colors should reflect your style and personality. 

 

Typography

Often overlooked by most real estate agents, fonts style is one of the biggest components of a logo. Whether you decide on using serif, sans serif, script, or display fonts your font style should resonate with your personality and style. 

 

Visualize Your Logo

Some logos look great up close and look like inkblots from afar. This is because most fail to consider where they will actually be placing and seeing their brand logo. Imagine all of the places you would want to see your logos and build a design based on that. 

All of these tips can only get you so far. Enlist the help of real estate digital marketing professionals to bring your vision into reality. Reach out to us today and let’s start moving your business forward! 

 

Categories
Task Managers time management

How to Set SMART Real Estate Goals

By now, you understand the importance of differentiating yourself from other real estate agents. And to succeed in a competitive industry, you need SMART real estate goals:

Specific

Measurable

Achievable

Relevant

Time-bound

SMART real estate goals fall under many categories: lead generation, lead nurturing, branding, and team goals. Here’s how SMART criteria can be incorporated into your goal setting:

 

Specific

Answer this: What exactly are you trying to accomplish?

Dig Deeper: What daily, weekly, or monthly tasks need to happen to achieve this?

Example: Hit a lead conversion ratio of 2.5%; get 1,000 new subscribers

 

Measurable

Answer this: How will your specific goals be measured?

Dig Deeper: Come up with a measurable number that aligns with your goals. Then have a plan in place to measure those numbers and track success.

Example: Get 20% more subscribers this year and use your email marketing platform to measure results

 

Achievable

Answer this: Are your goals realistic?

Dig Deeper: It’s okay to shoot for the stars, but you should do so within reason.

Example: If you want to increase subscribers by 50%, you must be able to put in 50% more work.

 

Relevant

Answer this: Are your goals relevant to you and important enough to retain control over them?

Dig Deeper: Make sure your goal is possible during the current socio-economic environment and that you are uniquely positioned to work towards them.

Example: You might want to work on your lead generation, but without a well-designed website, does it make sense to focus on lead nurturing?

 

Time-bound

Answer: Does your measurable goal include a time frame?

Dig Deeper: Use data and insights to create timed-based that adhere to the SMART criteria.

Example: Increase website visitors by 20% per month by EOY

 

I hope that you can use this as a starting point to developing your own SMART real estate goals.

 

As a design, branding, and marketing agency, it’s my goal to help you achieve yours. Let us know what we can do!

Categories
Content Marketing Digital Marketing e-marketing Trends

Biggest Marketing Mistakes Real Estate Agents Make

Marketing is a huge part of any real estate agent’s growth strategy. After all, marketing is how you communicate your message.

And yet, I see so many agents make critical marketing mistakes that hurt their budget and stunt their growth. So, I put together a list of some of the biggest marketing mistakes I see to help you avoid them:

#1: Not Understanding Your Audience

The real estate space is vast—you aren’t targeting every person who wants to buy or sell a home. If you don’t understand your market, you’ll end up with a generalized marketing strategy that robs you of the ability to hypertarget a much more niche segment that’s more likely to work with you.

#2: Not Testing Your Strategy

Every piece of marketing collateral should be tested. Testing is the only way to determine which of your strategies are working and how to best optimize your campaign. Conduct market research, test your ads and tweak your strategy to optimize it.

#3: Not Using Video

Videos allow you to humanize your brand, display your personality, and reach your leads in a much more personal way. The more a leader can understand and relate to you, the more likely they are to reach out.

#4: Forgetting About Branding

Chances are you’re competing against dozens of other viable agents for the same seller and buyer leads. How are you differentiating yourself? One of the best ways to do this is by building a brand. Your brand represents the perception of your company, sets you apart, and cultivates an emotional connection with your market.

#5: Ignoring Custom Website

Design In many cases, your website is the first impression of your services. But far too often, real estate agents opt for the same templates that everyone else uses. Your website should be an extension of your branding efforts, and it’s difficult to brand yourself with the same tools everyone else is using.

We hope this roundup of real estate marketing mistakes helps you avoid some pitfalls in the future. And as usual, we’ve got your back. Let us know how we can help you achieve your marketing and branding goals.

Categories
Branding Communication Marketing Strategy

Ways to Increase Your Word-of-Mouth Referrals

In the real estate industry, word-of-mouth referrals are everything. As one of the most important lead generation strategies, you should think about how you can leverage it. But while it’s clear that many first-time buyers seek referrals from their friends and family first, it’s not always easy getting previous clients to sing your praises. Fortunately, there are a few things you can do.

Act Fast
One of the easiest ways to generate word of mouth referrals is to ask your clients directly once your sale has closed. This way, you’re fresh at the top of their mind. Go the extra mile by sending a congratulatory gift with a note, and remind them that a referral is the best compliment!

Add a Personal Touch to Your Communication
When you have a specific batch of previous clients you’d like to reach out to, make your outreach personal, such as a handwritten letter or thoughtfully written email. Ask about their family, references a moment you remember with them, and check in on how they’re doing.

Email Campaign
Ideally, you can pull the most relevant data from your email marketing platform or CRM, particularly if you’ve built a large rolodex of previous clients. For example, you might pull a report on all 2019 clients and send one campaign to them, and another to clients from 2018, so forth.

Create a Community
Demonstrate your passion for real estate by cultivating a community amongst your clients and leads, rather than making each interaction transactional. When you’re active with your social presence your “ask” will come across as much more authentic.

Work With Influencers
Working with influencers gives you the ability to work with individuals who are respected for their local connections and influence. These are people who engage with your core market and can boost the power of your lead generation efforts and overall marketing strategy.

Word-of-mouth referrals can bring a gold mine of opportunity. If you need help setting up an automated email campaign or branding your business community, we’re here to help.

Categories
Trends

Tips for Adding Real Estate Videos to Your Website

Videos help website visitors digest and absorb information, and if a photo can tell a thousand words, a video says a million. 

Today, videos are more important than ever. With social distancing in effect, real estate agents must rely on video to tell a property story long before a client can see it with their own eyes. 

Video marketing is effective in all parts of the sales funnel, and can work wonders for lead generation. Studies have shown that real estate listings that utilize video marketing receive 403% more inquiries than those without video. There are versatile use cases: testimonials, tours, staff videos, and more. With that in mind, here are some tips for adding real estate videos to your website: 

Create a Video Strategy

Video marketing isn’t something you can throw together. You need storyboards, scripts, and tools in advance. A video content calendar will keep all your planning organized, while carefully-planned outlines for each video to help transition the development process.

Humanize Your Videos

Part of building a brand that people trust is infusing it with authenticity. Don’t be a salesman in your videos—be a human. Allow your personality and brand to shine through the art of storytelling. And remember: people relate to other people, not to properties. 

Sell the Lifestyle

Don’t just sell a property—sell the lifestyle. The location, property features, and benefits matter just as much as how much square footage there is. Allow these lifestyle factors to shine in your videos. 

Use Professional Equipment

When you’re competing against so many other agents, your videos need to stand out. Nix the homemade phone videos. Commission local videographers and photographers to shoot high-quality property videos, and work with freelancers to cut and edit your videos professionally. 

If you need help putting together a branding strategy for your efforts or designing a video-focused real estate website, don’t hesitate to reach out.