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Month: October 2020

Categories
Content Marketing Digital Marketing Marketing Strategy SEO Trends

When to Start Your Real Estate SEO Strategy

When does one start a real estate SEO strategy?

SEO is a great buzzword in the industry that most entrepreneurs quickly jump on the ‘SEO Train’ and launch their campaigns as soon as possible. On top of that, they quickly assume that just because their website’s real estate web design is great, leads will start pouring in. However, the reality is, most real estate agents don’t understand what SEO really is and how it works which is probably why most SEO campaigns fail to generate leads. 

What is SEO?

In order to have a successful and sustainable real estate SEO strategy, you have to accomplish a few prerequisites and go through levels of preparation. It’s all within the planning.

This means that simply going to a random web developer or digital agency without a concrete plan and sufficient knowledge on how SEO works is simply a waste of your time and money. 

Put it this way, if you were building your home and you hired an architect without having a decent idea and plan of what you want your home to look like, it would end up as a mess. Not only have you wasted months’ worth of time, but you also end up spending more than you should’ve if only you had a clear idea of what you wanted in beginning. 

So what is SEO? How does it work? SEO stands for Search Engine Optimization. The best way to explain this is that this represents your rankings in search engines. So whenever someone searches on Google for “Real estate agent in Los Angeles” for example, your name would appear on top of the results page. 

Ideally, a successful SEO campaign will have you ending up with leads and clients without having to market your business. Your SEO campaign will do the work for you and produce organic leads through high-ranking search results on search engines such as Google. Here are the steps one must tackle before launching an SEO campaign:

Start with Your Website

Your website is a great opportunity to present yourself and your brand to potential customers. Your website must be optimized based on SEO best practices and must be structured to provide the best user experience for your visitors. 

Ensure that the navigation is clearly defined, loads fast, links work properly, and is compatible with different devices such as a desktop, tablet, or mobile phone. 

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Digital Organic Process

The next step involves setting up a system and strategy for your social media as well as your digital organically. From blogs to videos and website maintenance, set up a process with how you would want to engage with your audience. 

This is the level where you establish yourself as an expert in your network. 

Paid Ads

This is the step where you start to invest actual money into your strategy. Having paid ads is crucial as this provides you with real, hard data that will help you identify which keywords work for you and generate leads.  

Most real estate agents tend to shy away from paid ads as they are under the impression that paid ads don’t work. However, paid ads actually work but just because you keep on throwing money onto paid ads does not guarantee lead generation. 

Paid ads require consistent testing to work. There is no magic formula to making paid ads work other than A/B testing. It’d be best to come into this strategy knowing this information. 

Launch Your SEO Strategy

Now that you have accomplished all the foundational pieces, all there’s left to do is launch your campaign. 

Each of the steps involved in this process requires multiple tasks in order to be completed and evolves into the following step. This process doesn’t happen overnight and will require time to produce results. If you need help and guidance through launching a successful and sustainable SEO strategy, we’re experts that can work with you. Schedule a free session with us today! 

Categories
Digital Marketing

5 Statistics that Prove you Need an Email Marketing Campaign

Email marketing is a must for real estate agents. After all, your email list is the strongest connection you have between you and your potential clients. It’s your perfect gateway to not only reach your potential clients but is also a great way to stay on top of their minds while you work on building trust with them.

The reality is you can’t always rely on your website and real estate web design to reach your audience. Your real estate website is where leads will go once you have made them curious about you and your business. 

Furthermore, studies have shown that consumers prefer to be reached by email rather than by phone calls or messages. This is mostly because no one is fond of answering random numbers calling them on their phones and chances are, when they do answer,  they don’t really have the time to talk to you as much as you would like them to. 

On the other hand, by creating an email marketing campaign, you can speak to your audience as often as you want while also being to tell them everything that you want to. 

If you don’t believe us, take a look at the numbers. Here are five statistics that prove just how much you need an email marketing campaign:

Fact #1: For every $1 you spend on email marketing, your return on investment is $42 on average.

Email marketing is one of the best investments you can make into your business. For one, campaigns are budget-friendly. There are a lot of marketing platforms online that offer cheap services to help you manage your email marketing campaigns. 

Moreover, email marketing campaigns offer numerous branding opportunities as well. Depending on your cadence and strategy, there are a lot of ways that you can showcase your brand to your target audience. 

Lastly, these can all be easily outsourced. In most cases, you can brainstorm on the topics you’d want to be sent out and can hire a virtual assistant to schedule everything for you. 

Fact #2: The average open rate for a welcome email is 82%

Welcome emails are incredibly powerful—and arguably the most important email you’ll send your subscribers. With a high open rate, your welcome email gives you an opportunity to introduce yourself and make a great first impression.

Welcome emails should be utilized well. You have to give your target audience a reason to notice you or to even start interacting with you. 

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Fact #3: Email retargeting conversions can be as much as 41%, compared to standard conversion rates of 2% to 4%.

Retargeting is the process of reaching clients who have already interacted with your company. Whether it’s referring to a client who has visited your real estate website or has clicked on an ad.

And since these are the leads that have already demonstrated interest, they are much more likely to respond to retargeting emails.

The key here is to remain on top of their minds while they’re still in the process of deciding if they should commit to working with you.

Fact #4: Videos added to your email increase click rates by 300%.

As real estate agents, you are your own brand. Video helps you humanize your brand and show off your personality.

The truth is, you don’t need to worry about making fancy videos that are edited to the tee. That is unless your target market is at the higher end of the spectrum. The more raw your video is, the more approachable and relatable you will be to your audience. 

Incorporating it into your email creates a win-win: you’re able to leverage the power of email marketing with the power of video marketing, all in one convenient place: the inbox.

Fact #5: 59% of HubSpot survey respondents say marketing emails influence their purchase decisions.

With more than half of your potential client pool being influenced by the content you send, it’s important for you to make sure that you’re providing them with resources and touchpoints that matter.

Don’t know where to start with your email marketing campaigns? Our team can help you. Reach out to us to learn more about our new email marketing program, 36 Touch.

Categories
Branding Communication Digital Marketing Marketing Strategy YouTube

Tips for Creating A Real Estate Logo

Your real estate brand logo is the most essential part of your brand. On top of having a great real estate web design, this is the first thing that your site visitors notice upon clicking on your website. 

As the old saying goes “a picture is worth a thousand words”, your logo says a lot about who you are as a real estate entrepreneur and a brand as a whole. 

This means that taking the time to create a real estate brand logo is a necessity. Your brand logo creates a significant impact on first impressions and we all know how important initial impressions are.

You can also think of it as your avatar in a dating app. Within a few seconds, people will immediately form their opinion of you based on your avatar. Therefore, if you want to attract the right set of customers and have them fall in love with you, your avatar needs to showcase your best and unique qualities.

Identify Your Brand

The first step in creating a real estate brand logo is to identify your brand. 

You can start by answering the question “Why did you start your business?”. Circle back to the time that you decided that you were going to start helping people buy, sell, or manage their real estate properties. What was the defining moment that made you fully commit to this industry and profession?

From there you can move on to defining your company’s beliefs and values. What are the things that matter to you and that you’d want to be manifested within your team and with your clients?

Perhaps one of the most important aspects of identifying your brand is answering the question “What makes you unique?”. When you’re in an industry that is constantly growing and competitive, you need to find the thing that separates you from the rest. 

Which three words describe your brand? Before diving into visualizing the feel and look of your logo, try and answer these questions first to set the phase for your brand logo.

Find Inspiration

Start with either brainstorming, sketching, or creating a mood board of logos that you like.

We recommend using websites such as Pinterest to help you encapsulate a mood board. Pinterest makes it easy to pin, mix and match, and create mood boards with a huge array of options. 

Remember that the more you are able to communicate visually your vision of your brand logo, the easier it will be for your designers to bring it into reality.

Choose the Right Design Style

Design styles range from classic, retro, vintage modern, minimalist, and handcrafted.

Try to look at your mood board and find the commonalities in them. From there, you can let your designer categorize them into a specific style. 

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Pick Your Logotype

There are 7 essential main types of logos you can choose from; letter marks, wordmarks, pectoral marks, abstract marks, mascots, a combination mark, and an emblem. Think of your target audience and decide which logotype will work best.

Choose Your Brand Colors

Different colors have different meanings. Go back to step 1 and think of the message you want to convey to your audience. At the end of the day, your brand colors should reflect your style and personality. 

Typography

Often overlooked by most real estate agents, fonts style is one of the biggest components of a logo. Whether you decide on using serif, sans serif, script, or display fonts your font style should resonate with your personality and style. 

Visualize Your Logo

Some logos look great up close and look like inkblots from afar. This is because most fail to consider where they will actually be placing and seeing their brand logo. Imagine all of the places you would want to see your logos and build a design based on that. 

All of these tips can only get you so far. Enlist the help of real estate digital marketing professionals to bring your vision into reality. Reach out to us today and let’s start moving your business forward! 

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