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Month: June 2022

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Branding Business Intelligence Digital Marketing e-marketing Facebook Marketing Strategy Real Estate Marketing Small Business Marketing Trends

3 Tips for Facebook Ads for Real Estate

In my business, providing real estate strategies along with great real estate web design to realtors, we’ve been helping out real estate clients for a while now with Facebook ads as their main lead generation source. A lot of real estate agents have trouble landing the correct approach with this strategy, some try and fail, while others are just not really ready to explore it yet.

After doing the reps for a few years, first in our business, then with our clients, we’ve fine-tuned our strategy to help out clients get results quickly when it comes to their Facebook ads and Real Estate Lead Generation.

Whether you’re a real estate agent just starting to explore Facebook Ads or someone who’s having trouble with it, we’ve compiled our top 3 tips that can help you out with Facebook Ads Lead Generation.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

Tip #1 – Create The Ad Trifecta

In terms of Facebook Ads, stop thinking that 1 Ad or Ad type will rule them all. This is what a lot of real estate agents new to Facebook Ads get wrong. It’s the belief that you can create 1 Ad or 1 Ad type and you’ll get immediate results.

Instead, there is this phrase we coined called the Ad Trifecta. Depending on what community you’re in or niche you’re targeting, they react to the types of ads you publish differently, we’ve found that there are 3 main lead gen strategies that have worked for our clients.

  • FB Group Ad – designed to fill your funnel quickly
  • Lead magnet – designed to drop value quickly 
  • VSL or Video Sales Letter – designed to indoctrinate quickly

By deploying all 3 you get a ton of data real quick and gives you clear visibility of what’s working and once you find out what’s working, you just double down. 

Tip #2 – Expect That The Bulk Of Leads To Be Unqualified

There is this belief that 1 lead equals 1 client, or 30 leads equal 1 client. Let’s debunk this now. In the world of digital marketing and high ticket sales, that’s not how the game is played.

Instead, there is this really great marketeer named Dean Jackson and he has this rule of 100. He says that in 100 leads, about 80 leads or 80% are unqualified, and out of the 20% qualified leads, about 15% are leads that are ready now, while the remaining 85%. connect with you.

 

Tip #3 – Plan The Next Step

There is a belief that after a lead opts into your world, they’re ready to work with you. Most of the time, this is false and I defer you back to tip #2. All your Ad do is incite a feeling and they were curious so they opted in to learn more. That doesn’t mean that they’re ready, that just means they went from an ice-cold lead to lukewarm.

Your job after capturing the lead is to warm them up so they become hot and ready to become a client. In the big scheme of things, lead generation only takes up about 5% of the conversion journey, 95% of the work is now done during the lead nurture part.

So plan out several touches to provide value and indoctrinate. The more this lead understands your principles and beliefs, the more likely they are to raise their hand and get converted into a client.

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Final Thoughts

It’s no secret that Facebook Ads can be a big part of a real estate agent’s success. These top 3 tips can help you find your way through the maze of Facebook ads and lead generation so that you can get the results you want as quickly as possible.

Looking for more real estate strategies to grow your business? Join our free Square 1 Facebook Group for similar content that can help you in your Real Estate journey. If you are interested in one-on-one coaching, then schedule a strategy session with me today, and let’s talk about how I can help you move your business forward. 

 

Categories
Branding Business Intelligence Digital Marketing e-marketing Facebook Marketing Strategy Real Estate Marketing Small Business Marketing Trends

5 Social Media Mistakes Real Estate Agents Should Avoid This 2022

My business provides realtors with great real estate web design, however, as a marketing guru, I also provide realtors with digital marketing strategies to help them grow their business. A lot of agents that come to me to ask for help are either someone who has crashed and burned as they tried to dabble into Social Media or an agent that’s just starting to explore Social Media. 

If you’re an agent that’s just dabbling in social media and adding it as part of your marketing systems, I’ve listed out a few mistakes that I’ve made and I’ve seen other agents make with regards to their social media strategy so that you can level up your social media game quicker.

Mistake #1 – Not understanding the purpose of social media

Agents have this infatuation with likes and followers but these are just vanity metrics – in other words, these mean nothing to you.

Instead, you need to shift your beliefs and understand that the basic metric for success with regard to social media is how many conversations you get. Conversions happen in conversations, and not the follower or like count. The more people you talk to, the more likely you are to find your next client.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

Mistake #2 – Discouraged by lack of followers

Many agents don’t have a big social media following and they look at their numbers and think to themselves that this isn’t worth it, or how are they going to reach new people if there aren’t a lot of people following them.

In some cases, agents buy followers and likes – by the way, this is a big no-no! Don’t do it!

The average consumer can easily tell if you purchase followers by simply looking at the amount of engagement. If you have 1M followers but only get 5 likes, then it’s a clear indication that you’re attempting to mislead them into thinking you are who you really aren’t. This becomes the fastest way to lose trust with a potential client that you haven’t even spoken to before.

Instead, you have to realize that everyone starts from 0 and it’s the actions and habits that they’ve adopted that helped grow their audience. 

Trust the process. Authority is based on sticking to the plan and being consistent – consistent about posting daily and consistent about engaging your community. Social media is organic, If you stick with it, your following will grow over time.

Mistake #3 – Not understanding how the platforms work

A typical scenario –  an agent posts an Instagram story and wonders why no new people are following them or messaging them or posting on a Facebook business page but it’s not leading to any leads.

Digging deeper into this topic, it turns out that most agents don’t know how to use these platforms.

A quick run-through of how to look at these platforms through a different lens. All of these platforms follow the exact same framework as a sales funnel. There are different tools based on where a person is on the funnel.

For example for the top of the funnel Instagram Reels and Facebook Business page for ads to get your message to complete strangers. In the middle of the funnel are your Instagram stories or Facebook Group to warm up your leads, and at the bottom of the funnel are your direct messaging apps to have conversations.

Mistake #4 – Posting canned content

A lot of agents out there are guilty of this and end up getting the exact same results. So what is canned content?

It’s templated visuals like Instagram posts that you get from your brokerage or articles that you pay agencies to write. All you’re essentially doing is posting the exact same thing that the agent next to you is posting and this is your easiest way to obscurity. It’s not a strategy to stand out – it’s a strategy to stay the same.

Instead, take the extra effort and time to create your posts yourself. Templated flyers from your brokerage don’t work – you going out and taking a photo works. Posting an article written by an agency doesn’t work – you reading the article and recording a short video with your own opinion about the article works.

The more you create your own content, the more viable and valuable it is and that’s because your audience is smart enough to know the difference between a template and unique value. The more unique value you create the more people will pay attention and engage with you.

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Mistake #5 – Not engaging

There is this belief that if you post it, they will come. While there is some validity to that, it’s going to take a very very long time for them to come. So instead, understand that the purpose of social media is to be social and that’s to engage. Talk to people, leave comments and start conversations. 

For example, if you get a like from someone that is potentially your avatar, then comment back on their post and start a conversation, by doing this, it actually helps solve mistake #2.

Final Thoughts

There you have it, the top 5 mistakes I’ve seen agents make with their social media in 2022. Avoid these mistakes and keep in mind that you got into social media to funnel potential clients and convert them to leads so that you can level up your social media game quicker.

Find out more tips to help you scale your business and build predictability? Join our free Square 1 Facebook Group today. If you need help building out your real estate website, we’re just a call away! We’re experts so feel free to reach out to us and we’ll be more than happy to help you out.

Categories
Branding Business Intelligence Digital Marketing e-marketing Facebook Marketing Strategy Real Estate Marketing Small Business Marketing Trends

5 Mistakes of Real Estate Websites in 2022

Are you planning to make a real estate website but don’t know where to start? Are you trying to figure out why your website isn’t giving you an ROI? Thinking that if you keep going down this path, it’s just wasted time and energy?

In this article, I outline the don’ts of real estate website development. As experts who provide great real estate web design to help realtors grow their businesses, my goal is that with this little bit of guidance, you’ll be able to easily create a website that can ROI for you quickly.

These are the 5 biggest problems I’ve seen for agents trying to build their websites.

Problem #1 – Needing IDX or an MLS search on your website

There is this belief that you need to have some sort of MLS searchability on your website to capture leads.

The problem with that is it will be very difficult for your website that you spent a few hundred or thousand bucks on, along with your nominal IDX subscription fee, to compete with the resources, funding, and marketing of established tech real estate marketing companies like Zillow, Realtor.com, and other established sites. 

They spend a lot of money to make sure that their technology is cutting edge and that they have the largest mindshare of your potential and existing clients when it comes to search. It’s an uphill battle to try to compete with that, especially if you don’t have the same kind of resources they do.

What you can do instead, is to focus on the unique problems that your potential clients are facing. Help them understand that there are solutions to those problems and then position yourself as the problem solver.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

Problem #2 – A bunch of pages you don’t use

It’s the belief that you need a website with a ton of pages like a blog, a buyers page, a sellers page, a neighborhood page, a page for your resources, a page for your team, a page for you, a page for your listing presentation, a page for you sold properties, and the list goes on and on.

However, there are a few problems with this line of thinking.

Most agents I speak with are really busy and have a very hard time carving out time to work on their marketing, much less updating a page on their website or writing a blog post. These pages tend to become outdated very quickly.

Also, these pages become ghost towns if you’re not marketing them. A lot of effort and time is wasted creating these pages only for 0 people to visit them, this is based on the hard data that we’ve collected working on real estate websites.

Instead, what you can focus on is your visitor. A visitor visits your website because they’re looking for 4 things – someone who talks about their problem, can present a solution, can present evidence of said solution, and a call to action.

If you focus on these 4 things, you’ll find that you can get some really great results with a simple 1 or 2-page website vs a website with hundreds of pages that no one really visits.

Problem #3 – Still using a contact form

Nowadays contact forms are spam magnets.

There are more people soliciting business from your contact forms than actual leads wanting to chat. If you do get a lead that wants to chat, you end up having to chase them down to book a call because you don’t know their schedule.

A pro tip we recommend is to instead, use a calendar app.

There are a ton of calendar apps out there like Calendly or Schedule Now to name a few. The idea behind this is simple when a lead schedules a time to chat with you it locks in a specific time and day for you two to connect based on each other’s availability. 

It’s an efficient solution that solves both the problem of spam form submissions and chasing down leads to connect with you.

Problem #4 – Making your website about you

There is still this underlying belief that your real estate website is about you and your accolades – what you’ve done, what you’ve sold, and how many years you’ve been in business. It’s a false belief and shows a potential client that you’re more into talking about yourself than helping them.

An easy way to tell if you’re website is more about you than it is about your future clients is to count how many times you use the word I in the copy of the website. Aside from a short bio, the word I should be non-existent.

So instead, focus on using the words you or yours to replace the word I. For example, “Your solution to first-time home buying” or “your solution for foreclosure”. It repositions the copy to be more about your future clients thereby making your website more empathetic to them.

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Problem #5 – Building a website and not marketing it

This is the biggest sin I’ve seen in real estate website design that is still rampant today. You’ve spent a bunch of time and money building out this beautiful website and then believing that “if you build it, they will come” or, now that I’ve built it, Google will do an SEO thing and I’ll start getting a lot of traffic and leads.

Building a website and expecting traffic to magically appear is like opening up a brick-and-mortar shop and expecting customers to magically start walking through the door.

Instead what you can do is before even starting the process, think about how you plan on marketing it. Is it through postcards or Facebook ads? Think about how you plan on building traffic to it so that you can start converting that traffic into leads.

Final Thoughts

Anyway, these are just a few insights I’ve seen in my many years working on real estate websites and working with agents, teams, and brokerages. Remember, your website isn’t about you, it’s about your leads and your potential clients.

Looking for more real estate strategies to grow your business? Join our free Square 1 Facebook Group for similar content that can help you in your Real Estate journey. If you are interested in one-on-one coaching, then schedule a strategy session with me today, and let’s talk about how I can help you move your business forward. 

Categories
Branding Business Intelligence Digital Marketing e-marketing Facebook Marketing Strategy Real Estate Marketing Small Business Marketing Trends

Identifying Your Real Estate Niche

Realtors know that niches are super powerful. However, in my business dealing and providing real estate strategies along with great real estate web design to realtors, the big problem I’ve encountered when helping our clients is that, to them, niching is one of the things that they have difficulty with.

Finding a niche that realtors are comfortable with and can focus on and commit to is like running a 100-mile marathon. This is because niching is often misunderstood as the idea of helping their “community” or “area” which serves as their niche, and that’s completely incorrect.

Instead, you have to start emphasizing the strategic power of niching.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

The narrower the focus you have on a particular audience or avatar, the easier it is for you to become the dominant authority of the avatar.

Think of that old analogy of the big fish in a small pond. If you’re the big fish of a fish bowl, it will be a lot easier to take market share, versus if you’re a fish in a pond – there are a lot more fishes in there and it will be far more difficult for you to become the apex predator.

One of the guys I call a mentor is Russell Brunson, he’s the creator of Click Funnels and he talks about niching is digging 3 levels deep. If the plan is to be the big fish in the small pond then it would look something like this:

  • Level 1 is the ocean
  • Level 2 is a small lake
  • Level 3 is that fishbowl

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

At level 1, you are trying to serve everyone that needs help in real estate, at level 2 niche is picking either buyers or sellers, and then eventually identifying your real estate niche, your level 3, by digging deep and identifying an audience and a problem. Some really great examples are first-time home buyers, relocating, or families downsizing. 

Find out more tips to help you scale your business and build predictability? Join our free Square 1 Facebook Group today. If you need help building out your real estate website, we’re just a call away! We’re experts so feel free to reach out to us and we’ll be more than happy to help you out.

Categories
Branding Business Intelligence Digital Marketing e-marketing Facebook Marketing Strategy Real Estate Marketing Small Business Marketing Trends

Real Estate Marketing Budget Calculator

A lot of the agents that I get to talk to, in my business providing great real estate web design to help realtors grow their businesses, are trying to farm for cold leads with an unrealistic basis of what they’re doing from a marketing budget standpoint. 

Having a small marketing budget means having a smaller reach which then translates to a smaller audience reach. By not spending enough on your marketing budget, you will most likely pop up in front of fewer people and would not be enough for them to see and hear you. 

What I often see happening is that 90% of real estate agents would start off and craft an amazing marketing strategy and plan but when it comes to executing the strategy, they’d be scared to spend their money and would prefer to have a small budget. 

And a great marketing strategy is not enough to bring you the number of leads that you need in order to scale your business.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

The Calculator

We have a proprietary calculator that I’ve been successfully using in my business for our client. This is a very simple plug-and-play calculator that can help narrow down the ideal marketing budget.

In this calculator, we have already established the parameters, based on industry-standard and our performance, the lead to triage, triage to strategy calls, and strategy call to client conversion percentages.

You only need to input data on your annual revenue goal, the average listing price of properties you buy and sell, and the cost per lead.

The idea here is if you have a goal of certain revenue, this calculator will show you how many leads per day you need to generate to attain it. Furthermore, it would also determine how much your ad spend should be annually and monthly, and the number of transactions you need. 

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Final Thoughts

It’s a really simple powerful tool wherein you can plug and play your numbers and get super granular on how much you’re spending as you get to your aspirational revenue goal. The idea behind this calculator is that we want to work backward. We want to project how much activity is required to create one new client and break down the numbers based on industry standards.

Find out more real estate strategies to grow your business. Join our free Square 1 Facebook Group today for similar content that can help you in your Real Estate journey. If you are interested in one-on-one coaching, then schedule a strategy session with me today, and let’s talk about how I can help you move your business forward. 

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