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Month: July 2021

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Branding Business Intelligence Digital Marketing e-marketing Facebook Marketing Strategy Real Estate Marketing Small Business Marketing Trends

5 Tips to Overcome Real Estate Social Media Anxiety

Table of Contents

Do you find yourself internalizing these questions when trying to post on social media? Would you just rather rely on your real estate web design to generate leads for you?

Well, as great as your website looks, the reality is it is not enough to grow your business. In order to fully move your business forward, you have to use social media. 

Reality Check

Oftentimes, we come up with excuses to validate not posting online. Whether it’s feeling uncomfortable to always be promoting oneself or looking desperate online, there’s always an excuse to avoid posting on our social media accounts.

But if we know that social media is such a valuable tool for our businesses, then why do we self-sabotage? At the end of the day, these thoughts are no more than excuses to sabotage our ability to grow our business. And when a business isn’t growing, the reality is that it is dying. 

This means that if your business is on life support and you think “you’ve done everything” to save it, but you haven’t really spent a concerted effort on social media and digital marketing, then you haven’t done everything.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

Sales vs. Marketing

So what exactly is the difference between sales and marketing anyway?

Sales refer to working directly with prospects to provide a solution as a service. On the other hand, marketing is designed to inform and attract said lead or prospect so the salesperson can sell.

The common challenge that most Realtors face is that most Realtors are fantastic salesmen but horrible marketeers. You have sales on one side and you have marketing on the other. The ones that find success and stride in real estate are the ones that have figured out how to do both.

That being said, marketing yourself doesn’t need to be that difficult but it’s vitally important. And using social media is probably the most inexpensive way to market yourself.

Understanding What’s Stopping You

In order to know what to post online, you have to understand your sales funnel. 

You have your top of funnel, middle of funnel, and bottom of the funnel. What social media allows you to do is stay top of mind, essentially for free, with all of these groups of prospects by simply posting.

You see, what usually works best, gets the most engagement, and resonates the most with your audience are posts that really showcase you. From showing yourself and your expertise, your opinions, and your vulnerabilities.

Now the challenge with talking about these things stems from insecurity. These insecurities lead to anxiety which inevitably leads to no action.

How to Overcome Anxiety and Insecurity

We as humans are born with 2 fundamental needs. Those needs are to avoid rejection and to find connections. By posting, you’ve effectively taken yourself out of your comfort zone and opened yourself up to either rejection or not being able to create a connection.

That said, here are a few tips to help you get over this little hump so that you can really start putting yourself out there and attract the leads and prospects you’re looking for.

Tip #1: Accept that no one is perfect.

You see, nobody is perfect online, and you don’t have to be either. Whether it’s your favorite celebrity or that other successful agent that you follow is not perfect. 

One crappy post does not equal a crappy account and definitely does not equate to a crappy person. Your brand is a culmination of who you are as a person that can be viewed through the lens of your social media accounts.

Remember that one post that missed its mark does not define you.

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Tip #2: Accept vulnerability.

Want to know what resonates the best on your posts? It’s when you talk about the struggles you’re facing or the things you’re celebrating.

Your audience will respond to your heartfelt authenticity and you want those responses because what resonates will inevitably build trust. Furthermore, you have to understand this concept to really try changing your perspective. 

You see, you worked very hard to get where you are now, why keep it a secret? You should really be spending more time sharing it with the world.

Tip #3: The posts that you create are not for you, it’s for your audience.

Once you start to realize this, the process of posting becomes a lot easier.

This means that if you’ve ever wondered what to post, you have to think about the questions that your audience wants to be answered. Try to turn those Q&As into pieces of content. The more you’re able to answer those questions, the more trust you’ll build, and the more likely you’ll attract the right type of prospect.

Tip #4: Create a plan.

In order to grow your audience, you must consistently show up and practice putting yourself out there. You can’t just wait for inspiration or dip your toe in then run away. That’s why creating a plan is so vital.

Some experts say that this is more of a ‘pro’ technique but I don’t completely agree. Rather, this should be an exercise that anyone trying to get their feet wet in digital marketing and social media should have basic knowledge of.

The justification is very simple. You only have a certain amount of decision-making capabilities throughout the day, a full tank of gas if you will. As you start your day and continue to make decisions, that gas tank will start to empty, and the only way to refill it is by getting a good night’s sleep and starting fresh the following day.

That being said, the mental capacity of creating content is very strenuous. Trying to worry about what to post every day can drain on your fuel. Therefore, the better approach is to batch your content-creating capabilities to a single day or two throughout the month and schedule the posts out.

Tip #5: It gets easier over time.

Social media is no more than a muscle that needs to be exercised.

If it’s your first time, then it’s definitely going to be difficult. You can’t be expecting to be on Youtube, then Facebook, then IG live, then on TikTok right off the bat. It’s going to take you time to first get comfortable and to really learn how to use those platforms.

You really need to be patient as you start to use these platforms. Try to figure out a daily cadence for one, then a system for fulfillment.  As you get the reps in, the easier this will be. 

Once you’ve nailed that down, then work on the next platform.

Pro tip: Create, then publish, then look for ways to make it better.  If you get too hung up on the perfect post, the harder it will be for you to publish.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

Final Thoughts

People love seeing other people grow, evolve, and change. The same goes for your social media and your brand.  If you follow the philosophy of creation, then publish, then look for ways to make it better, the quicker your audience will grow and the more likely you’ll start attracting your perfect prospects.


If you’re still freaking out about posting or you need some accountability on this, then I highly recommend that you join our free Facebook Group. We discuss social media and everything digital marketing there. But if you’re looking for some specific ideas that will help catapult your business to the next level, then I suggest you schedule a strategy session with us today.

Categories
Branding Business Intelligence Digital Marketing e-marketing Facebook Marketing Strategy Real Estate Marketing Small Business Marketing Trends

Where Do Realtors Get a Bulk of Their Business From?

Table of Contents

One of the foundational pieces of a successful career in real estate is identifying where you’re generating a bulk of your business. Is it from your social marketing efforts? Is it from cold calling? Or is it coming from your real estate web design? 

When there are a hundred thousand real estate agents and only a thousand properties to buy or sell, how do you ensure that your source of leads and business is stable enough to allow you to not only survive but grow your business for a long period of time?

The Misconception: Silver Bullet 

The biggest problem when it comes to lead generation and marketing in the real estate industry really stems from the fact that there are a lot of agents or Realtors who are sold on the silver bullet. 

This silver bullet may be doing advertising like Facebook ads, Google ads, LinkedIn ads, or Zillow ads. Real estate agents invest their resources in these avenues expecting that these ads and efforts will move the needle for their business. 

On top of that, when these avenues don’t generate the number of leads or amount of business that they’re expecting, they quit and stop the strategy after just a month or two. 

However, what’s often misconstrued is that what’s going to really move the needle for a lot of these agents is knowing and identifying where you’re generating a bulk of your business from and capitalizing on that. 

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

Where do real estate agents get the bulk of their business from?

According to Paul Fig of Paul Fig LA, time and time again what he finds out is that way over 90% of almost all agents, whether they are newer or very experienced, it’s really coming from people that they have some connections to.

Your Personal Network of Connections

This means that when you’re an experienced agent, you’re looking at past clients as well as the group of people that you already know within your circle. These can be some sort of family relationship, or a neighbor, or can be somebody that that person knew, or someone that used to work for them when you’re on the job. It could also be your spouse’s friends at work

The Referrals

What usually comes next to your own network of connections, are the referrals from that same group of people. This is where the power of digital social media marketing comes in. 

Social media allows you not only to market to the people that you know, but this provides you with an avenue to the different networks of the people in your network. These are the people that are close to your own circle but are outside of it.

Whenever you post online, there is always the chance that one or a couple of your followers will repost it on their feed. This opens up the window for other like-minded people to find you as well. 

The National Association of Realtors released an article where they said that it takes around 13 to 18 months to convert a cold lead into a warm lead. This means that even if you spend over a year trying to nurture a cold lead, you still won’t get to generate business. 

This means that the reality is, the bulk of your business isn’t going to come from this cold traffic. As a matter of fact, for many of the top producers, it works the same way. They don’t get a lot of their traffic, at least nowadays, from super cold leads. This is because they have friends of friends, or stragglers, or friends that refer and promote their social media accounts and business. Ultimately, this helps them gain a bigger audience. 

How do you continue to grow your network?

The simple answer to this question is by nurturing your leads and connections.

According to Paul, more than a housing business, real estate is a relationships business. This means that it is not enough for you to take care of your clients when they’re trying to buy or sell a home but you also have to keep on nurturing them even after a deal is closed.

Whether it’s by sending them emails from time to time to check in on them or maybe saying hi when you see them around town or even maybe get a cup of coffee when you can. This may seem like a lot of work but it shouldn’t be.

Work with like-minded people.

The key to having a strong personal network of people is to be selective. 

As much as you would want to generate business with anyone and everyone, you have to choose the people that you work with. These are the people that resonate with your brand, vision, and goals. 

When you work with like-minded people, it becomes easier to build stronger relationships over time. This will work to your advantage when you start growing your business. Furthermore, the level of compatibility can also indicate how well a person fits into your perfect client avatar.

This means that if you can hang out with a person over coffee or even drinks, then they might not be who you are looking to do business with. 

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Beware of red flags.

For newer real estate agents, it can be exciting to work with strangers or with people who are outside of their network. It’s great when you see random people interested in your work and getting your expertise. However, this may not be the case all the time.

Back in March, it was released that the number of real estate agents in the country was around 1.4 million to 1.5 million. If you happen to get a new client out of the blue who was completely outside of your circle who is looking to sell their 2-million dollar home and they found you online through sites such as Zillow, it might be a red flag.

Now, you might be thinking, how is this a bad thing when I am getting new business? 

The reality is, it is a huge red flag because it is almost impossible for anyone in our country to not know any real estate agent within their circle. This is the time for you to start thinking about why no one wants to work with this particular client. 

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

Final Thoughts

No matter what you end up doing, the key to succeeding is consistency. You have to put your process in place. On top of that, don’t try to overcomplicate things. Remember that it doesn’t have to take a lot of people to do a good amount of business with if you focus on the right people. 

Now if you’re looking to grow your network, I suggest that you join our free Facebook Group. We consistently discuss and share content about real estate digital marketing. However, if you’re looking to really focus on growing and nurturing your real estate business and network, then schedule a strategy session with us today. 

Categories
Branding Business Intelligence Digital Marketing e-marketing Facebook Marketing Strategy Real Estate Marketing Small Business Marketing Trends

Marketing 101 for Commercial Real Estate Agents

Table of Contents

How does marketing become effective for commercial real estate agents? What happens to my website and real estate web design when I don’t have a number of listings to show for? And what strategies generate results in the commercial real estate industry?

 

I had a great conversation with Alicia Shepherd, founder & owner of Nucleus, a coaching program that is specifically designed to help commercial real estate agents with their marketing to ultimately help them move the needily and find success in their commercial real estate career.

Here are some of the key points discussed:

The Misconception 

One of the most common problems for commercial real estate agents is the feeling of marketing being cannibalized by the residential industry. Most commercial real estate agents find that marketing works a lot better for residential agents than for them. 

But the reality is, this is far from the truth. At the end of the day, the brand of a commercial agent is just vitally as important as the brand of a residential real estate agent. And in order to break this down, we have to understand the differences in the experience of a commercial and residential real estate agent. 

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

How different is the experience of commercial real estate agents from residential real estate agents? 

Essentially, when you’re getting licensed, what’s often being said is that a residential agent will typically get more transactions but at a lower price point per year whereas a commercial agent is going to do fewer transactions with a higher price point per year. 

This often misleads most to assume that commercial real estate agents get paid more by doing less. However, the reality is that although commercial real estate agents deal with fewer transactions, there is a considerable lot more legwork that goes into each transaction. 

The Problem

The reason why most commercial real estate agents refuse to engage in intricate marketing strategies is that they are trying to avoid understanding and learn the basics of it even though there is a lot of opportunities that they can exploit in the commercial market.

Why is marketing vital for a commercial real estate agent?

Alicia shares that as a commercial agent, she may not have 30, 40, or 50 deals a year that she can leverage to put her brand out into the marketplace. In addition to that, she does not always have a new listing or a new sale that can give her something new to talk about. These situations can ultimately lead to a different amount of exposure that she can get from her pipeline from that of a residential real estate agent. 

This is because the reality is, in commercial real estate, a 7-figure earning commercial agent might only have around 8 to 20 details in a market such as Los Angeles. 

Because of this imbalance of market visibility through their pipeline, not only is it an option but it is vital for commercial real estate agents to be intentional with the marketing that they’re going to put behind themselves to support how they are growing their books. 

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

The Messaging

One of the key components in marketing is messaging. This is especially true for commercial real estate marketing. Unfortunately, this is something that often gets lost in the chaos of it all. 

According to Alicia, when she is looking at the marketing around commercial real estate, the pieces that truly hit her and make her want to engage more are the marketing pieces that understand what it is that is keeping their client up at night. It’s all about the ability to integrate your client’s pain points into your story instead of just saying that you have a new listing. 

It is not about you. It’s about understanding a full narrative of what the current reality of that real estate is and what the opportunity it creates for someone’s financial legacy. You have to become a storyteller and think of ways to convey the data and numbers that are authentic in such a way that it helps people realize where they have a chance to thrive through that property. 

The Strategies

There are a number of marketing strategies that commercial real estate agents can use to their advantage. However, it would be best if commercial agents refrain from looking at the strategies that are being used by residential real estate.

Here are two different marketing strategies for commercial real estate that are highly effective:

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

The Specialist

The first strategy that Alicia suggests is the specialist. This agent is someone who is really deep-diving into a product or a territorial location. This is also referred to as real estate farming. 

This means that you are just going to eat, breathe, and sleep this community until you are the agent of choice in your product type. It’s all about persistency and consistency. 

In this strategy, you are going to build your brand through consistent marketing. This can be in the form of monthly emails or a bi-weekly email campaign. You can also upload the contacts and ownership of the properties that you serve in that neighborhood on Facebook and see how you can get direct ad messaging right onto their page.

What we’ve learned to be true is that you can take those lists, direct, upload them into Facebook. Facebook will then go hunt down their pages for you and put those ads on sophisticated and specific pages that you’re looking for. 

Ultimately, this will give you direct access to the people in your database that own the exact real estate you’d want to be in service to. This is something that you can utilize daily for your target audience and not have them be bombarded by your competitors there because most of your competitors are stuck in the mindset that that is not for them. 

The Generalist

A generalist is the kind of agent who goes where the client takes them. The greatest asset that a generalist has in his arsenal is his ability to tell great stories. 

Try to convey to your clients where you have been exceptional in the past because this industry is about creating opportunities for your clients. Therefore, if you are working with buyers, tell the story of how you were able to create a great investment opportunity for your former buyers. Try to describe the financial legacy that you are helping your clients create.

One of your main objectives is to separate yourself from the rest of your competitors. You can do this by telling your potential clients what exactly helped you keep a pulse on the market in a way that their own or through another agent who may have not shown up as much as you did to help their investment experience. 

A great avenue for this strategy is social media. Phone calls are still great however, marketing gives you the ability to get online and to be more of a sharpshooter with that. And if you’re going to be a generalist, you have to have a really robust social media game plan through strategic social media sites. 

Final Thoughts

The concept of marketing applies to both commercial and residential real estate agents. However, there are differences with how you approach this given the nature of the business and sector. Whether you choose to become a specialist or a generalist, the idea is to choose one and to stick to it. A marketing strategy will only be effective if you stick to it and commit to it over a long period of time. 

If you’re looking to set yourself up for success in the real estate industry, then I suggest you schedule a strategy session with us to see which strategy best fits you and your goals. However, if you’re still looking to learn more about real estate marketing before diving into any strategy then join our free Facebook Group today. 

Categories
Trends

2021 Real Estate Web Design Trends

2021 Real Estate Web Design Trends

Table of Contents

Staying updated with current web design trends is essential for creating a compelling online presence in the real estate industry. Here are five cutting-edge trends shaping real estate web design in 2021:

  • Parallax Animation
  • Nemorphism
  • Scrolling Transformations
  • Interactive Storytelling
  • Video Backgrounds

Are you interested in getting your website built or revamped this 2021? There are a number of things every real estate agent and entrepreneur must consider when trying to create great real estate web design. One of these things is ensuring that your website looks good for the future and is not easily outdated.

With hundreds of real estate web design options to choose from, creating a cohesive and visually pleasing website can get tricky. To help you out, we’ve listed down the top real estate web design trends you should consider this 2021.

Why is real estate web design important?

As the real estate industry continues to grow bigger, it has grown to be more dependent on technology as well. More and more customers are using their mobile phones, tablets, or computers to search for their real estate agents.

That being said, your real estate website is your online business card.

This is the online representation of yourself and your business where you have to create a great first impression. Having a professional website that looks fresh and current will definitely help you create just that.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

What are some of the 2021 real estate web design trends?

Here are the five core concepts that you can use as inspiration when starting your new real estate website:

1. Parallax Animation

A trend in 2020 that seems to be doubling down in 2021 is parallax animation.

This trend refers to the motion and movement of your website. In this situation, motion does not refer to videos on your website. You won’t be needing a hire a professional video editor for your website.

Parallax animation actually refers to the continuity of motion and movement on your website as you scroll through a webpage. As this trend continues to evolve through 2021, you will begin to see that animations are getting a lot more complex. Web designers are now utilizing multiple layers to illustrate animations a lot more clearly.

2. Nemorphism

Simply put, it’s the successor to flat design.

If you can recall, back in 2010 Windows did its best to present a minimalist design with most of the iconography and shapes that they utilized. It seems that designers are now looking to bring back flat designs but with a modern touch and flair. 

The goal of nemorphism is to make flat icons look realistic by turning them into 3D objects. 

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

3. Scrolling Transformations

This trend essentially is when you scroll down a web page.

Imagine that as you scroll down a web page, the colors will change as well. It could also be the shapes of an object that transforms as you scroll down. It can even be the entire layout of the page that transforms. 

The concept behind this is that scrolling is really one of the most subtle forms of interaction or engagement within a website. Scrolling transformations will really ramp up the visuals of the experience. Ultimately, this will provide a unique user experience for every site visitor that you have as they scroll down through your webpage. 

4. Interactive Storytelling

Just like with any other story, the idea here is that you are trying to convey a story for your user by creating a beginning, a middle, and an end of the story as they scroll through the webpage.

This revolves around the concept of not simply creating a web page that has a bunch of information on it but rather creating a user experience that engages and immerses a visitor in that experience.

For real estate websites, try to picture visiting one of your listings where the whole experience is immersive on a single web page. Remember that you have to keep your visitors and potential customers engaged.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

5. Video Backgrounds

In previous years, we’ve seen how utilizing video backgrounds as well as using large typography has trended. In 2021 however, the new trend is merging both those concepts and essentially creating a hero section to a website that utilizes large typography and video as the call to action. 

Final Thoughts

It is important to remember that these trends are not set in stone and are completely subjective. Try to look for inspiration everywhere in order to make it uniquely yours. Note down things that you find cool or innovative and incorporate bits and pieces of those when developing or revamping your real estate website.

Looking for more real estate tips? Join our free Facebook Group today and enjoy similar content. On the other hand, if you need help building out your real estate website, we’re just a call away! We’re experts so feel free to reach out to us and we’ll be more than happy to help you out. 

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