Month: March 2022

I want to break a belief about real estate leads. A lot of the realtors I work with, my team, and I provide great real estate web design and real estate strategies to help grow their business, believe that either every lead generated equals one client or all online leads are garbage.

There are two really distinct trains of thought that most realtors gravitate towards when it comes to talking about generating leads online and I wanted to debunk these two trains of thought and help you better understand the right way to be thinking about online lead generation.

The first particular way that most agents think when it comes to lead generation is that every lead is equal to a new client. This is actually a false belief because this is not how online marketing and lead generation works. What ends up happening is these agents run ads and get

This then leads to belief or principle number two and that is all website leads are really horrible leads. And so some agent feels like they’re burned for life and scarred for forever advertising online and they end up resorting to what they believe works.

This is 100% the wrong way to think about leads online, I want to take a second and reference one of my coaches talking because he kind of breaks down in a very simple philosophy which I believe he got from Dean Jackson about leads online. For every hundred leads, about 50% or maybe more unqualified, then the remaining 50 it’s about an 85/15 split. Where 85% are later people and 15% are now people.

Here’s the thing that you have to realize, when you have a lead opt into your world, they don’t know who you are or what you do. All you did was create some sort of collateral or a piece of marketing or advertising that presented a potential solution to the problem that they are facing.

When a potential solution is presented, you as the salesperson should not automatically be trying to convert that person. Instead what you have to understand is that you must indoctrinate that person, this person doesn’t know who you are what you do so there’s likely no trust there.

My business provides realtors with  great real estate web design and a lot of realtors come to us with a laundry list of things that they want in their websites, needs like an API connection to the MLS, a blog, custom properties, lead capture, and SEO to name a few. Some agents seem to just spew out what they found on the internet without even understanding what they do and their value.

However, you don’t need a flashy website to generate leads, you don’t need IDX to generate leads, you don’t need a complex multi-page website to get leads. A complex website will just cost you a lot of money and you’re stuck where you were before got this website but this time you’re in the hole with a few hundred bucks or a thousand bucks even and all you have is this fancy website that does not convert leads.

Over the past few weeks, I’ve been teaching and mentoring a lot of realtors and it became very clear that they are flying by the seat of their pants when it came to marketing themselves. This particular area of interest is really significant to me, I work with realtors developing strategies like social media marketing and great real estate web design that would help grow their business.

When it comes to social media, the name of the game is frequency, and the more frequent you post, the more you stay top of mind. So the next time someone in your world needs a real estate agent, they’ll immediately think of you. I wanted to share a super simple strategy that you can implement that will make it easier for you to post and more importantly, post frequently on social media.

Social media is easy when you can simplify it. However, I see a lot of agents out there making it way more complicated than it needs to be. I wanted to give you a cheat code on how to show up regularly on social media.

Now, this cheat code is going to require that you do invest a little bit of time upfront to get all of this set up because this cheat code is no more than a system. Once you set up the system, the process of running it or maybe delegating someone to run it becomes significantly easier.

The setup process is going to take you all but 2 hours to do and then maybe an additional 4 hours for the rest of the month and you should be able to show up on social media every day for the next 30 days pretty easily.

A common objection I hear from agents is they don’t know where to get this 6 hours from. If that’s the case. I say reassess your priorities because if you can’t sit and focus for 6 hours on one thing that will save you 30 days or 730 hours then you shouldn’t be an entrepreneur and you’re in the wrong business.

My business provides realtors with  great real estate web design, and as an added value, we also equip realtors with marketing strategies to grow their business. One of which is Facebook Lead Generation Strategies.

In our experience, there are 3 main types of ads we tested,  VSL or video sales letter, Facebook Group Ad,  and a lead magnet ad. These are 3 of the most popular real estate ad strategies out there and I wanted to dissect these to help you better understand what works best for you. 

I wanted to really compare these 3 strategies against the metrics of cost, temperature or how qualified the lead is and time or how long it will take to turn that lead into a prospect and inevitably a client.

In my real estate marketing business, I work with real estate professionals on different strategies like great real estate web design, that can help them grow their business. I received an email from an agent a few weeks ago about how he’s tried a million different strategies for his Sphere of Influence, Social Media, Email Campaigns, Youtube Videos, and other advertisement mediums and none of them are working. 

I wanted to address this because there are some really valuable takeaways that can be gained from this because maybe you’re feeling the same way. 

The term “I’ve been burned in the past” is no more than an excuse. It’s an excuse because it checks all of the boxes of it being an excuse.

Box #1 is that this is very much a victim mindset which refers to a state of mind in which a person feels helpless and as though the world is against them.

Box #2 is he said, “I’ve tried a million things and none of them work”. You probably didn’t try a million things, you probably haven’t even tried 100 things. People that tried 100 things usually find at least one that works. There is actually a term for this, A/B testing, and it’s part of what you need to do if you want to get really good at marketing.

And lastly, box #3 is he took a shortcut. He more than likely hit a roadblock and tried hiring someone for a few hundred bucks to try to solve this problem for him and it didn’t pan out.