Are you struggling to convert Facebook leads into clients? Have you tried running a generic Facebook ad and ended up either being ghosted or talking to an unqualified person? Don’t worry, you’re not alone. In my line of business, providing effective and efficient marketing systems and real estate web designs, I’ve talked to hundreds of real estate agents who’ve tried doing the same and have gotten this completely wrong. But don’t give up yet. I will share a step-by-step framework that will help you convert your Facebook leads into clients fast.
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Converting Your Facebook Leads
Step 1: Create an Ad that Provides Value to Your Audience
The first step is to create an ad that provides value to your audience. Don’t make the ad about real estate. Instead, think about your audience and their intent, and then create an ad off on that. For example, if your audience is upsizing families, you can create a cheat sheet on how to declutter or save space in a tiny home. If your community really likes thrifting, make a map of all the yard sales in the neighborhood. Or, if your tribe has a lot of discretionary income and likes going out, make a guide to all of the new restaurants in the area.
The reason behind this is simple. In order to start a relationship, you have to be able to provide something of value. If that thing of value is valuable enough, the stranger will be willing to exchange their information for that thing.
Step 2: Create the Offer and Set up an Automatic Reply
Create the actual thing that you’re offering and then set up an automatic reply with the link to the thing via email. Your website or a CRM will be able to automate this. This is a pretty much out-of-the-box feature.
Step 3: Follow up with a Phone Call
The most important step is to follow up with a phone call. Yes, you read that right. Call the lead after they’ve downloaded your offer. But don’t pitch them. Instead, create a relationship. Ask them how they found the offer and if it was useful. Ask them about their family and their interests. Show them that you care. By doing this, you’ll create a relationship that will eventually turn into a transaction.
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Converting Facebook leads into clients is not an instant transaction. It’s a process that requires time and effort. But by providing value, automating your offer, and creating a relationship, you can turn those leads into clients fast. Remember, the goal of ads isn’t to gain a transaction, it’s to create a relationship that will eventually turn into a transaction.
Looking for more real estate strategies to grow your business? Join our free Square 1 Facebook Group for similar content that can help you in your Real Estate journey. If you are interested in one-on-one coaching, then schedule a strategy session with me today, and let’s talk about how I can help you move your business forward.