Month: February 2023

Step 1: Create an Ad that Provides Value to Your Audience

The first step is to create an ad that provides value to your audience. Don’t make the ad about real estate. Instead, think about your audience and their intent, and then create an ad off on that. For example, if your audience is upsizing families, you can create a cheat sheet on how to declutter or save space in a tiny home. If your community really likes thrifting, make a map of all the yard sales in the neighborhood. Or, if your tribe has a lot of discretionary income and likes going out, make a guide to all of the new restaurants in the area.

The reason behind this is simple. In order to start a relationship, you have to be able to provide something of value. If that thing of value is valuable enough, the stranger will be willing to exchange their information for that thing.

Step 2: Create the Offer and Set up an Automatic Reply

Create the actual thing that you’re offering and then set up an automatic reply with the link to the thing via email. Your website or a CRM will be able to automate this. This is a pretty much out-of-the-box feature.

Step 3: Follow up with a Phone Call

The most important step is to follow up with a phone call. Yes, you read that right. Call the lead after they’ve downloaded your offer. But don’t pitch them. Instead, create a relationship. Ask them how they found the offer and if it was useful. Ask them about their family and their interests. Show them that you care. By doing this, you’ll create a relationship that will eventually turn into a transaction.

Positive trait #1: Act Fast 

Don’t think, just do. Agents that win are the agents that move quickly and implement, then analyze the results to see if they worked or not.

Positive trait #2: Start the Conversation

You need to commit to hitting those chat start numbers daily.

Positive trait #3: Know Your Capabilities

Successful agents know their capabilities and are willing to give a peer the business because they’d be better at it.  They know that the money they make on the referral will far exceed the amount of money they might make doing it themselves.

Positive trait #4: Know Your Audience

Instead of bombarding their audience with irrelevant market information because you don’t know anything about them, the successful agent will get to know them instead. Ask questions, send out polls, or survey them.  Get some intel once you have that intel, talk more about that stuff.

Positive trait #5: Document Their Process 

Successful agents have SOPs for all of their tasks and dashboards that track their activities.  Then use these dashboards to make better decisions that create more profit.

Positive trait #6: Look at Rejection as a Numbers Game.

Successful agents know that every no eventually leads to a yes so they focus on stacking the No’s quickly to get to their next yes.

Positive trait #7: Get Additional Education

A successful agent invests in getting better at sales. They’ll go in and talk to mentors or coaches, get access to scripts, practice, role play, and more importantly, get the numbers in talking to strangers. That’s because they know that their confidence and skills will grow with the number of calls they take.

Positive trait #8: Time Block

They stick to the time block and work on what’s most important during that time block.

Positive trait #9: Invest in Yourself

Times change and technology changes so the successful agent will spend the time to learn a new thing to be able to teach it to hire someone to help get their desired result.

Positive trait #10: Build Systems for Follow-up

They also have multiple ways to follow up so that they forever have enough trust with their clients and continue to create repeat business.