fbpx

Month: May 2022

Categories
Branding Business Intelligence Digital Marketing e-marketing Facebook Marketing Strategy Real Estate Marketing Small Business Marketing Trends

Real Estate Lead Generation Strategy for 2022

Table of Contents

Effective lead generation is essential for success in real estate, especially in 2022 where digital strategies play a crucial role. Here are three powerful tactics to enhance your lead generation efforts:

  • Free Consultation
  • Watch My Webinar
  • Sign Up For My Newsletter

One of the most searched phrases on Google about real estate is various iterations of essentially the same phrase, real estate lead generation. I provide real estate strategies, along with great real estate web design to realtors and in the process of doing consultations with realtors, the lead generation problem always comes up as well.

I always tell them that the solution is not hard.

Evaluating your strategies through the spectrum between risk and time would help you understand the value from your lead’s point of view.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

Common Lead Generation Strategies

Free Consultation

Back in the day, what agents sold to capture leads was a “Free Consultation” but nowadays, leads are a lot smarter.

They know that if they opt-in for this “Free Consultation” they’re signing up for potentially what will be an hour-long conversation where they’re going to be eventually sold to something. This then translates to high investment and high risk.

And leads are not interested in that. This crosses out “Free Consultation” as an effective strategy.

Watch My Webinar

On the other end, you have something that can be lower on the risk scale but still high on the time scale which is to “Watch My Webinar” strategy. This may not be a direct sales pitch but a webinar is still high on the time investment chart.

I mean, put yourselves in their shoes. How often do you stick around to watch an entire 30-45 minute webinar. So this is also likely not a highly effective lead generation strategy.

Sign Up For My Newsletter

A strategy that has high risk and low time investment. However, the biggest downside, no one wants more emails. Especially emails from a complete stranger. It’s just going to clutter up their inbox. So, this is a no-go strategy as well.

The Solution

What you’re really looking for is something that can live here that is a low risk and low time investment strategy.

There are lead magnets like checklists or a Facebook group. Think of something that they can opt into quickly and know that they can get to later.

All you need to understand when it comes to generating more leads is that you need to create a strategy that speaks to your avatar that is both low risk and low time investment.

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Final Thoughts

Once you figure out what that thing is, you’ll be able to increase your lead generation exponentially and actually pretty easily.

Keep in mind that, lead magnets go stale fairly quickly. You cannot create something and expect it to run for the next year. Your leads are smarter than that. Ask any professional doing this for a living and they’ll tell you that the asset will need to be updated on a regular basis.

 

Find out more tips to help you scale your business and build predictability? Join our free Square 1 Facebook Group today. If you need help building out your real estate website, we’re just a call away! We’re experts so feel free to reach out to us and we’ll be more than happy to help you out.

Categories
Branding Business Intelligence Digital Marketing e-marketing Facebook Marketing Strategy Real Estate Marketing Small Business Marketing Trends

2022 Real Estate SEO Strategy

2022 Real Estate SEO Strategy - Square 1 Group

Table of Contents

All realtors trying to establish their online presence have aspirations of having their real estate website rank organically on search engines like Google.

In my business, providing great real estate web design to help realtors grow their businesses, we launch websites left and right, and most real estate agents don’t know that the success of their website is not just about the website itself but that search engine optimization or SEO play a big part in it. 

Implementing an SEO strategy for your real estate business optimizes your online visibility. Maybe you’re looking for an overarching strategy to implement and didn’t realize how much work is involved or maybe you’ve hired an SEO guru or agency and they didn’t get the results you were expecting.

Here’s what you need to know about SEO:

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

SEO Strategy

Essentially, SEO is when your website ranks on Google under a specific search term, the holy grail,  #1 under the ads, and that’s what everyone is vying for.

Using our solar system as an analogy, the sun is like the home page of your website. The planets, on the other hand, are the various landing pages or “pillar” pages for those competitive key terms you’re vying for. Lastly, the moons for the planets are like the supporting pages to the key pages.

However, the thing with your little website solar system, is that you have to realize that all of the pages are interconnected and one page needs to support another in order to have a stronger website.

Bringing it back to real estate, let’s use the example of something we’re all familiar with, first-time home buyers. If your plan is to rank for a keyword like First-time Home Buyers, then everything on this website needs to be interconnected to that keyword.

If First-time Home Buyers is the home page, and our sun, we’re going to want some planets to revolve around the sun.

In this case, the planets can be different keywords or topics that support the main keyword like FHA, credit repair, or loan approval. These pages can be how-to pages like ‘how to fix your credit’ or comparison pages like the different rates of different lenders.

Then we need moons to revolve around the planets and these can be supporting pages to those planet pages. So for example, if the planet page is something like a comparison of different lenders, then you can have sub-pages that talk about each lender individually.

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Final Thoughts

The plan and overarching strategy for an effective SEO are to identify the main keywords you are vying for and layout a bit of a mind map solar system. You’re going to need a mixture of about 100 planet and moon supporting pages to revolve around your sun. Each planet and moon should be no less than 1500 to 2000 words all providing high-quality value.

Ideally, SEO is a free strategy. Once you rank for the keywords you’re vying for, there isn’t much maintenance involved in keeping it. But the journey to getting “free” will be long and time-consuming. We’re not talking a few weeks to a few months here. It will be much longer than that.

You’re only going to want to do down this journey if you’re ready for the long play for your business. If you need quick wins, then I’d recommend going with a strategy with a faster ROI like paid ads.

Find out more real estate strategies to grow your business. Join our free Square 1 Facebook Group today for similar content that can help you in your Real Estate journey. If you are interested in one-on-one coaching, then schedule a strategy session with me today, and let’s talk about how I can help you move your business forward. 

Categories
Branding Business Intelligence Digital Marketing e-marketing Facebook Marketing Strategy Real Estate Marketing Small Business Marketing Trends

Differentiating Google Ads and Facebook Ads

Table of Contents

I work with a lot of realtors in my business,  providing great real estate web design and real estate strategies to help them grow their businesses.

One of my real estate agent clients recently asked: What’s the difference between Google Ads and Facebook Ads?

We were discussing ad budget and ad strategy and she had a bit of a hard time understanding the difference between advertising on Google vs Facebook. Based on that conversation, it made me realize that a lot of realtors are struggling with real estate lead generation and want to start dabbling with running Ads, and are probably asking the same or a very similar question.

At the end of the day, which one will give you your fastest and cheapest return on investment?

Google Ads vs. Facebook Ads

First I want to talk about the biggest difference between the two: Google and Facebook, despite both of them being “big tech” both own a slew of different properties that you can advertise on.

Google

Let’s start with Google, there is obviously Google.com; the search engine itself, and the ads that you see under search results. This has a bunch of different properties associated with it like image ads or display ads, otherwise known as banner ads. Then there is Youtube for video ads, shopping for products, and local for your business page to name a few.

Google is also constantly rolling out new products that can definitely help you with your business.

Facebook

Then we have Facebook, where the main advertising machines are really Facebook itself and Instagram, with a little emphasis on banner ads for other websites.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

The Cost

Most realtors’ top-of-mind questions would be the cost. However, there is no straight-up answer.

First, the cost is relative based on the ad and not the platform. The cost per acquisition price is really based on your message and how good you are at solving your client’s problems.

Second, starting with too small of a budget with ads is going to give you crap results.

It’s like saying ‘I’m going to pay for postcards to mail to my 100,000 farm area’ but only mail out 10 or 20. If the budget is too small, the reach will be too small and it’ll just be a waste of money and time in the end. You really need to create a baseline and it’s best to start with a reasonable budget to get it.

The Goal

Google is great for educating and Facebook is excellent for indoctrinating.

If your consumer is trying to educate themselves, then chances are, they’re likely going to go to Google or Youtube to find the answer to their question. If you have a great resource that can be used to educate the potential lead on their problem, then create an ad and link it to that content.

Facebook, on the other hand, is great for educating as well but it’s even better at indoctrinating leads.

In advertising, there is this rule that you may have heard of called ‘Marketing Rule of 7’s’ which means that a potential customer must see a message at least 7 times before they’ll be provoked to take an action.

Facebook does an excellent job of remarking to that lead so that you keep showing up around the internet and they start remembering who you are.

If you’re starting, then going with Facebook would be the better choice. This is because while the education portion isn’t as strong as Google’s, you’re still able to create that type of messaging on Facebook all while still indoctrinating and remarketing to get your 7 impressions.

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Final Thoughts

This expert’s opinion would say that having both Google Ads and Facebook Ads is advantageous for your business. Having an omnichannel strategy using both Google and Facebook works the best but if you’re on the fence and you have the budget.

But if you’re just starting and you don’t have the budget, then the best way to choose the answer is by asking the question, are your customer’s problem aware or solution aware.

Find out more tips to help you scale your business and build predictability? Join our free Square 1 Facebook Group today. If you need help building out your real estate website, we’re just a call away! We’re experts so feel free to reach out to us and we’ll be more than happy to help you out.

Categories
Branding Business Intelligence Digital Marketing e-marketing Facebook Marketing Strategy Real Estate Marketing Small Business Marketing Trends

Creating A Lead Flow

Table of Contents

Establishing a consistent lead flow is crucial for the growth of any business, especially in competitive industries like real estate. Here are three essential tips to help you effectively create and maintain a steady stream of leads:

  • Tip #1 – You need to start spending money on marketing.
  • Tip #2 – Constantly test your message.
  • Tip #3 – Get specific on the problem.

Your business is made up of 5 main components or pillars, these pillars are lead generation, lead nurture, sales (or the act of converting a prospect into a client), fulfillment (or fulfilling the need of that client), and lastly retention. And as someone in the real estate web design business, I get to talk to a lot of real estate professionals, and whenever I talk to Realtors about their struggles many of them talk about the same challenge which is pillar number one, the act of getting or acquiring leads.

What realtors often hear is that they’ve tried postcards, hit the streets and knocked on doors, or maybe got a list and started cold calling. Some may have had tried dabbling in Facebook ads and digital marketing and maybe ended up with something like 30 leads a month, which then led to the and so it probably left you with a bad taste in your mouth

The biggest problem with these solutions is that they don’t give you consistent leads on a daily basis. Essentially, in order to solve the lead generation problem, we need to be able to create leads on demand.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

The Lead Generation Flow

Your lead flow is a lot like the flow in a faucet. You need water to survive, just like you need leads for your business to survive, you need a continuous stream. If you’re only getting drips, you’re going to die of thirst, or in the case of leads, if you’re only getting 1 or 2 a day, then it definitely is not sustainable.

Instead, what we want is to have a steady flow. To have a successful and scalable business, you need to be getting multiple new leads every single day. So, what does a steady flow of leads look like? It’s more like 20-30 per day.

 

And if you think this is hard, or if you think this is completely absurd, I’m here to tell you to know that it really isn’t. It’s something that we do on a regular basis. And, if you’re not getting this type of volume, then this should be the main problem that you need to focus on fixing.

Simple Tips To Create Lead Flow 

I’ve put together 3 easy to implement little tips if you will to help you get more leads:

Tip #1 – You need to start spending money on marketing.

Saying that your business is completely referral-based is not a flex. What you’re inevitably saving in money, you end up giving up in time – and time is more valuable than money any day of the week.

If your goal is to remove yourself from your business, doing it all by referral is going to be extremely difficult. So, set aside a few bucks a day and invest it towards marketing yourself. 

Tip #2 – Constantly test your message.

Sending out one type of marketing message and letting it just sit there for a week, much less a month is way too long. The process of getting up to 20-30 leads a day isn’t a light switch unless you have a massive budget. You need to start with a baseline and see how many leads you can get per day and then tweak the message to see if you can get that number higher.

Think of it as a game that you need to play every other day. The more frequently you play the game, the better you get at it and the more leads you can generate.

Tip #3 – Get specific on the problem.

One of the secrets to getting a ton of leads is to understand where they are in the sales funnel and then deliver the right message. At the top of the funnel,  where these leads are hiding, they are only problem aware and are not solution aware. The key here is to create marketing and talk about the problem, then position the answer to the problem on the other side of them providing their contact information, which then becomes your captured lead.

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Final Thoughts

Your business needs a steady lead flow and lead flow isn’t 1-2 leads a day, it’s 20-30. To get there you’re going to need to start spending money, test your message and make sure you get specific on your lead’s biggest problem. From there just continually get your message out there, build trust and then eventually turn them into a client.

Find out more real estate strategies to grow your business. Join our free Facebook Group today for similar content that can help you in your Real Estate journey. If you are interested in one-on-one coaching, then schedule a strategy session with me today, and let’s talk about how I can help you move your business forward. 

Yea, we hate these pop ups too but we gotta let you know that we use cookies to improve your experience. Please agree by clicking on the button to the right. Thanks!

ACCEPT
CloseMenu

SUBSCRIBE NOW

Sign up below to get latest updates!

  • This field is for validation purposes and should be left unchanged.
CloseMenu

DIGITAL MARKETING ACADEMY

Sign up below to get notified when a spot opens up!

CloseMenu