Day: December 29, 2022

I’ve looked at web design trends globally, and across multiple industries to look for what I’m predicting to be the cool new thing for 2023

#1 Animated Product Reveals

These are hover animations to keep users passively engaged. In layman’s terms, it’s what happens when you click on something that triggers cool animations before it takes you to where you want to go. It adds a bit of flare to the design. There is a growing trend to add it over thumbnails so that when you click, they create an animation to entertain you while loading the next page.

As it pertains to your real estate website I definitely see this adding a bit more luxury to your interface if someone is trying to navigate to view your properties for example.

That extra little bit of visual flare adds some additional class and snap to your website.

#2 Nostalgia And The Y2K Aesthetic

Think back to websites of the 2000s. They were very minimalistic. Since the internet just wasn’t as fast back then, websites tended to be more text-heavy with a lot of white space. A mixed-use of bold and regular fonts dictates where the eyes should go.

Another thing to look out for when we’re talking about old design is the pixelation of icons and elements. The simple shapes give a really retro look if executed correctly.

#3 Customizable Viewing Experiences

I’m sure you’ve noticed on your phone or laptop that either your screen changes color depending on the time of day or you have a toggle from light mode to dark mode on some apps like your Kindle. Well, this trend is catching on when it comes to website design.

In real estate, one of the big things when it comes to your website is ADA compliance to make sure your website is accessible for those with disabilities. Adding a mode to invert colors adds another layer to design, not only for accessibility to disabled website visitors but aesthetically as well.

#4 Scrapbook Aesthetic

Most real estate websites tend to look very templated because of a very boxy layout so this design trend tries its best to remove the template feel. It focuses more on adding background elements like doodles and hand lettering to make it look a little bit more like a scrapbook or journal. Now, this is pretty cool because it breaks the monotony of the traditional style of website and simple elements like images of torn paper are very easy to do and pay dividends in terms of making your website look different.

#5 Overlapping Text

In the same vein of trying to not look like a templated website, having elements overlapping with each other breaks the traditional frame of a website layout. It’s subtle but it also makes you look a lot different.

#6 Overstimulation

Think of this as a very in-your-face design. It’s the opposite of minimalist but just as simple if not simpler. This trend pretty much says down with white space and makes your website look like an Apple website. Imagine the opposite of having any white on your website, meaning full-screen video and oversized typography.