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Month: November 2020

Categories
Branding

Branding Tips for Residential Real Estate Agents

Table of Contents

Branding is an idea that is often associated with Fortune 500 companies but is also an effective tool for other small businesses and entrepreneurs. This is especially true for residential real estate agents.

In a world where there are hundreds of thousands of real estate agents, branding can help you stand out from the crowd and make your business successful. 

Branding is all about consistency and hard work. This is not something that you can achieve overnight but is something that will require time and effort. 

We’ve come up with a few tips to help you focus on what needs to be done to establish your real estate brand. 

Logo

Time and time again, we emphasize the importance of your brand logo. Your brand logo is the representation of your business. 

As the old saying goes “A picture is worth a thousand words”. This is why is it important for your brand logo to speak of your brand as a whole. 

Spend time thinking about who you are as a brand and what message you would want to convey to your audience. This is your first impression of your potential clients and should reflect the best of who you are as a brand. 

From the colors to the font, and even the shape of your logo, it should all be cohesive and be able to convey a message already to your target audience. 

Social Media Presence

In this day and age when everybody has their own mobile devices, social media is one of the most important platforms real estate agents need to take advantage of. 

Moreover, this marketing platform is essentially free. There is no reason or excuse for you not to be blasting your brand online.

But instead of just creating an account, page, or group on every social media platform available to you, think of your target audience and identify where your target audience is most likely to be active. 

We recommend testing out different platforms and see which performs best and gives you the most engagements with the right leads. 

The keyword here is “right”.  For example, you may be getting a lot of likes on your Instagram account but if they’re from people who would never do business with you, then you might be on the wrong platform or your messaging might need some tweaking. This is why it’s important to test first then once you’re able to figure out which one works best, start focusing your efforts on that platform.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Content Quality

When building your brand, remember that content is king.

Gone are the days when the quantity of content you publish will automatically increase your SEO and Google rankings.

Nowadays, in order to increase your SEO and establish higher Google rankings, you must consistently publish relevant content.

A great way of doing this is by trying to focus on the most asked questions of your target audience and build a story around those questions. Talk about their pain points, problems, and current struggles. Then help them by suggesting solutions to their problems that will eventually lead them to ask for your assistance. 

This will also help you establish your brand and become a neighborhood expert. Don’t simply make content because you have to; strategize properly and execute it well.

Establish What You’re Not

In relation to building a brand, not only is it important to build your brand and what you stand for but to also establish what you are not.

Identify the pain points in your market and remind your audience that these pain points will not be an issue when they choose to work with your brand. 

Final Thoughts

As complex as branding is, always keep in mind that branding is simply effectively conveying who you are to your audience. It is important to always be clear and stay on track about who you are; the clearer this is to your audience, the more successful you’ll be. 

If you have any concerns about establishing your real estate brand, let us help you out! Give us a call today and let’s get to work! 

Categories
Digital Marketing Social Media

How Frequently Should You Post in Your Facebook Group?

Table of Contents

For real estate agents, visibility is the key to building relationships and establishing their brand. On top of having a website with amazing real estate web design, there are hundreds, if not thousands, of other opportunities you can take advantage of to increase your visibility online.

Importance of a Facebook Group

One of the biggest online platforms in the real estate industry is Facebook. Creating a Facebook Group is a great way of remaining visible to your audience. The best part about this is that’s free!

If managed correctly, a Facebook Group can help an agent generate more leads to ensure the success of their business. This is because when you’re able to stay top of mind with your leads, you are able to nurture them and slowly build a relationship with them.

That being said, the key to running a successful Facebook Group is knowing how frequently one should post in their group. So how often should real estate agents post in their Facebook Groups?

According to Niel Patel, if you post too infrequently, your audience might start forgetting you. At the same time, he stated that if you post too frequently, your audience may see you as a nuisance on their feeds and leave or unfollow your group. You neither want any of these two scenarios to happen. So here’s a quick breakdown of everything you should know about posting on your Facebook Community:

It is important to note that although these numbers were based on research, following these numbers guarantee success. What worked for the majority, will not necessarily work for your business.

Frequency

Research shows that the optimal number of posts per day is a single post.

This means that as long as you have the resources and capacity to produce quality content that is relevant and value-adding to your audience, then you should be fine.

The keywords here are ‘relevant’ and ‘value-adding’. Sure you can insert a few fun facts here and there, but the goal of posting on your Facebook Group is to establish yourself as the expert. And you can do this by sharing your knowledge and educating your audience. 

On the other hand, if you currently don’t have the resources to produce content daily or has only recently started creating a content strategy, research also shows that posting three (3) times a week should be your lowest target. 

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Timing

Aside from the content your posting online, you also have to get the timing of the posts right. What’s the point of posting online if your target audience won’t see it? 

Try and analyze when your audience is most active on Facebook.

Gather feedback from your posts periodically and target those time zones when posting to get the best results and reactions from your audience. A great way of doing this is by keeping a tracker or inventory of your posts. After a couple of weeks or after a month, go over your inventory. 

The key here is to continuously keep inventory and testing different times or days of the week to see which works best. As your Facebook Group continues to grow, it is possible that the online activity of your group will change so keep on testing and observing. 

Content Strategy

Lastly, it is also important to plan your content ahead of time.

This is where most Realtors fail. The reality is, it is hard to come up with content daily. This is especially true because as real estate agents, our schedules are filled to the brim and it is easy to just prioritize taking a call for a potential lead than spend time coming up with content.

And when this happens, it can lead to an agent just completely neglecting their Facebook Group.

What you can do is to block off time weekly to come up with new content for the following week or weeks. Brainstorm ideas and plan ahead of time so that you can just set it and forget it. 

When brainstorming, try to tell a story or create a progression in the content you publish on a weekly or monthly basis. This will help you grab your audience’s attention and keep them engaged and interested, giving them something to look forward to. 

Hopefully, these tips will help you craft a winning strategy and optimize your Facebook Group presence. If you need help with your real estate content and building your brand, don’t hesitate to reach out to us today! 

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