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Author: Isaiah Angeles

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Trends

Social Media Marketing Trends for 2021 Part 1

Table of Contents

Social media marketing is something that every real estate entrepreneur can still rely on to help grow their business. Your website and real estate web design are there as a platform for people to know more about you and your business. That being said, people must first hear about you. And one of the best ways for people to hear about you is through social media. 

In this article, we talk about the different social marketing trends this 2021. 

WHY USE SOCIAL MEDIA?

There are hundreds of reasons why social media is essential for real estate entrepreneurs. The first being is that the real estate industry is extremely competitive and the market is saturated. 

You have to put yourself out there in order for you to successfully push people into your sales funnel. If you fail to take advantage of every opportunity you get to market yourself, you’re essentially throwing away chances of meeting new clients. The real estate business is a relationship business. In order for people to trust you, you have to be able to create a sense of familiarity amongst your target audience. 

The second main reason to use social media is that social media is essentially free. Whether you’re on Facebook, Instagram, or even LinkedIn, you can keep on posting content online as much as you’d like without worrying about the costs. 

Lastly, social media marketing is not only easily accessible but has also proven to be highly effective. Today, we look into the social media marketing trends you should look out for this 2021.

FACEBOOK

With over 2.7 billion users, Facebook is by far the biggest social media platform in the world. This means that there’s a high probability that your target audience is on Facebook as well. And as Facebook continues to evolve its platform, there are now several ways you can take advantage of this social media platform. 

Facebook Live

One of the trends that proved to be strong this 2020 was Facebook Live. With a high increase in usage over the past three quarters, it can be expected that this will continue to grow in 2021.

Since it is streaming live, it allows you to interact instantly with your audience. You can go on Facebook Live and give a short talk about a real estate topic. You can also go on Facebook Live as you are going to a listing.  

It also doesn’t have to be scripted. You can simply go on Facebook Live to make a simple announcement or do a quick Q&A session with your community.

Augmented Reality

The market for augmented reality (AR) has been rapidly growing and has the potential to drastically change Facebook trends this upcoming year as both AR and virtual reality (VR) can provide users with a complete experience in consumer products.

Facebook Shop

Facebook launched ‘Facebook Shops’ in early 2020 which allows entrepreneurs to create and promote their own shop online. This creates a completely new channel for entrepreneurs to grow their businesses. 

TWITTER

Twitter isn’t particularly known for implementing drastic changes to its interface but it cannot be denied that Twitter still remains to be one of the top social media platforms. 

Fleets

One of the most recent updates that Twitter has rolled out is “Fleets”. ‘Fleets’ is Twitter’s version of Instagram Stories. 

Twitter Videos

The popularity of Twitter videos has grown in recent years and is predicted as well to continue growing. It is also proven that Twitter videos are effective tools in marketing a product.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

INSTAGRAM

Another social media staple is Instagram. Instagram has an estimated number of 1 billion active users across the globe. Here’s what you can expect from this social media platform this year:

Shop Tab

With eCommerce being a huge focus of Instagram, the ‘Shop’ tab features products that are aligned with specific users by analyzing their behaviors on the platform. 

Reels

Instagram has rolled out its own version of TikTok through ‘Reels’. Although not as highly raved as TikTok, the potential of this platform is something that you can definitely look out for this year.

Whether it’s with social media marketing or real estate digital marketing, we’re always on top of these trends. If you need help taking advantage of these trends, then reach out to us today! 

Categories
Trends

How to Get More Leads Into Your Real Estate Website

Table of Contents

Increasing lead generation on your real estate website requires strategic planning and effective implementation. Here are four actionable tips to attract more leads:

  • Tip #1: Define Your USP (Unique Selling Proposition)
  • Tip #2: Create a Lead Magnet Page
  • Tip #3: Create an Education Page
  • Tip #4: Match the Messaging

Having trouble generating leads through your real estate website?

Tired of paying a bunch of money for real estate websites, Google ads, and Facebook ads with few to zero leads? The reality is simply building a website with a great real estate web design for the sake of having one and expecting leads to start pouring in won’t cut it.

In order to get more leads into your real estate website, there’s a bit of strategy involved that you need to undertake before investing a penny into a website.

The Concept of Building a Website

Although everything that you do with regard to digital marketing can be tested and measured, many of the decisions involved in building a website do not have any quantifiable data to reinforce them.

That being said your main goal is lead generation, you must focus more on your approach to your website. 

Most leads will take the leap and decide to work with the people that they trust. A great strategy for approaching leads is to try and capture them by building trust with them.  You have to try and really provide your leads with as much knowledge and information as possible to establish yourself as their go-to expert. 

Tip #1: Define Your USP

The first step is to figure out your unique selling proposition (USP).

As the name suggests, your USP is what you want to specialize in. This is your way of separating yourself from the rest of the Realtors in your market and let your target audience know that this is what you do and that this is what you’re an expert at. 

For every industry, developing a USP is crucial to every entrepreneur’s success. However, this is even more true in an industry that is as competitive as the real estate industry, standing out from the crowd means that you’ll be able to close more clients and succeed. 

In order to do this, start by trying to make a list of what you think is going to help you stand out from the other agents. What is so unique to you that your target audience won’t get should they choose to work with another agent? What can you offer that your competitors can’t?

You can also think of this as your sweet spot or the magic recipe. Your USP will be the focus of your messaging and will serve as a guide for you when deciding on how you would want to approach your real estate website.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Tip #2: Create a Lead Magnet Page

A lead magnet page is a page on your real estate website that is dedicated to your USP. This page is designed to articulate your proprietary process in line with your specialty.

Tip #3: Create an Education Page

The education page on your website is the page articulating your proprietary process in helping that lead.

As the name suggests, this is where your target audience and potential leads will be redirected once they start becoming curious about you and your work. 

Typically, there is a short training that is essentially free should a lead want to access it. The only catch is that they have to provide their contact information such as their name and email address to watch the entire video or gain access to the resources.

Once you have their information, you have free reign to nurture that lead until you are able to convert them into a client. 

Tip #4: Match the Messaging

It cannot be stressed enough how important messaging is in everything that you put out for your marketing. Moreover, your messaging should be consistent as well.

It is not enough that you put out content and copy out to your target audience, in order for it to resonate with them and to garner more impressions and engagements, it must also be the right and consistent message. You see, the more you are able to articulate what your target audience is currently struggling with, the more you are able to capture their trust as well. 

That being said, you have to be cognizant of matching your ad messaging to your lead magnet page. The goal is to spread the word that you are a specialist and wait for potential leads that are interested in that topic to visit your real estate website. 

Final Thoughts

Remember that the key in this process is deciphering what your competitive advantage is in the marketplace. If you’re having a problem trying to figure that out or may need some help revamping your website to generate more leads, then reach out to us today! We’d be more than happy to help you out. 

Categories
Branding

Branding Tips for Residential Real Estate Agents

Table of Contents

Branding is an idea that is often associated with Fortune 500 companies but is also an effective tool for other small businesses and entrepreneurs. This is especially true for residential real estate agents.

In a world where there are hundreds of thousands of real estate agents, branding can help you stand out from the crowd and make your business successful. 

Branding is all about consistency and hard work. This is not something that you can achieve overnight but is something that will require time and effort. 

We’ve come up with a few tips to help you focus on what needs to be done to establish your real estate brand. 

Logo

Time and time again, we emphasize the importance of your brand logo. Your brand logo is the representation of your business. 

As the old saying goes “A picture is worth a thousand words”. This is why is it important for your brand logo to speak of your brand as a whole. 

Spend time thinking about who you are as a brand and what message you would want to convey to your audience. This is your first impression of your potential clients and should reflect the best of who you are as a brand. 

From the colors to the font, and even the shape of your logo, it should all be cohesive and be able to convey a message already to your target audience. 

Social Media Presence

In this day and age when everybody has their own mobile devices, social media is one of the most important platforms real estate agents need to take advantage of. 

Moreover, this marketing platform is essentially free. There is no reason or excuse for you not to be blasting your brand online.

But instead of just creating an account, page, or group on every social media platform available to you, think of your target audience and identify where your target audience is most likely to be active. 

We recommend testing out different platforms and see which performs best and gives you the most engagements with the right leads. 

The keyword here is “right”.  For example, you may be getting a lot of likes on your Instagram account but if they’re from people who would never do business with you, then you might be on the wrong platform or your messaging might need some tweaking. This is why it’s important to test first then once you’re able to figure out which one works best, start focusing your efforts on that platform.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Content Quality

When building your brand, remember that content is king.

Gone are the days when the quantity of content you publish will automatically increase your SEO and Google rankings.

Nowadays, in order to increase your SEO and establish higher Google rankings, you must consistently publish relevant content.

A great way of doing this is by trying to focus on the most asked questions of your target audience and build a story around those questions. Talk about their pain points, problems, and current struggles. Then help them by suggesting solutions to their problems that will eventually lead them to ask for your assistance. 

This will also help you establish your brand and become a neighborhood expert. Don’t simply make content because you have to; strategize properly and execute it well.

Establish What You’re Not

In relation to building a brand, not only is it important to build your brand and what you stand for but to also establish what you are not.

Identify the pain points in your market and remind your audience that these pain points will not be an issue when they choose to work with your brand. 

Final Thoughts

As complex as branding is, always keep in mind that branding is simply effectively conveying who you are to your audience. It is important to always be clear and stay on track about who you are; the clearer this is to your audience, the more successful you’ll be. 

If you have any concerns about establishing your real estate brand, let us help you out! Give us a call today and let’s get to work! 

Categories
Digital Marketing Social Media

How Frequently Should You Post in Your Facebook Group?

Table of Contents

For real estate agents, visibility is the key to building relationships and establishing their brand. On top of having a website with amazing real estate web design, there are hundreds, if not thousands, of other opportunities you can take advantage of to increase your visibility online.

Importance of a Facebook Group

One of the biggest online platforms in the real estate industry is Facebook. Creating a Facebook Group is a great way of remaining visible to your audience. The best part about this is that’s free!

If managed correctly, a Facebook Group can help an agent generate more leads to ensure the success of their business. This is because when you’re able to stay top of mind with your leads, you are able to nurture them and slowly build a relationship with them.

That being said, the key to running a successful Facebook Group is knowing how frequently one should post in their group. So how often should real estate agents post in their Facebook Groups?

According to Niel Patel, if you post too infrequently, your audience might start forgetting you. At the same time, he stated that if you post too frequently, your audience may see you as a nuisance on their feeds and leave or unfollow your group. You neither want any of these two scenarios to happen. So here’s a quick breakdown of everything you should know about posting on your Facebook Community:

It is important to note that although these numbers were based on research, following these numbers guarantee success. What worked for the majority, will not necessarily work for your business.

Frequency

Research shows that the optimal number of posts per day is a single post.

This means that as long as you have the resources and capacity to produce quality content that is relevant and value-adding to your audience, then you should be fine.

The keywords here are ‘relevant’ and ‘value-adding’. Sure you can insert a few fun facts here and there, but the goal of posting on your Facebook Group is to establish yourself as the expert. And you can do this by sharing your knowledge and educating your audience. 

On the other hand, if you currently don’t have the resources to produce content daily or has only recently started creating a content strategy, research also shows that posting three (3) times a week should be your lowest target. 

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Timing

Aside from the content your posting online, you also have to get the timing of the posts right. What’s the point of posting online if your target audience won’t see it? 

Try and analyze when your audience is most active on Facebook.

Gather feedback from your posts periodically and target those time zones when posting to get the best results and reactions from your audience. A great way of doing this is by keeping a tracker or inventory of your posts. After a couple of weeks or after a month, go over your inventory. 

The key here is to continuously keep inventory and testing different times or days of the week to see which works best. As your Facebook Group continues to grow, it is possible that the online activity of your group will change so keep on testing and observing. 

Content Strategy

Lastly, it is also important to plan your content ahead of time.

This is where most Realtors fail. The reality is, it is hard to come up with content daily. This is especially true because as real estate agents, our schedules are filled to the brim and it is easy to just prioritize taking a call for a potential lead than spend time coming up with content.

And when this happens, it can lead to an agent just completely neglecting their Facebook Group.

What you can do is to block off time weekly to come up with new content for the following week or weeks. Brainstorm ideas and plan ahead of time so that you can just set it and forget it. 

When brainstorming, try to tell a story or create a progression in the content you publish on a weekly or monthly basis. This will help you grab your audience’s attention and keep them engaged and interested, giving them something to look forward to. 

Hopefully, these tips will help you craft a winning strategy and optimize your Facebook Group presence. If you need help with your real estate content and building your brand, don’t hesitate to reach out to us today! 

Categories
Content Marketing Digital Marketing Marketing Strategy SEO Trends

When to Start Your Real Estate SEO Strategy

Table of Contents

Launching a successful SEO strategy for your real estate business requires timing and strategic planning. Here are three key considerations for determining when to begin:

  • Digital Organic Process
  • Paid Ads
  • Launch Your SEO Strategy

When does one start a real estate SEO strategy?

SEO is a great buzzword in the industry that most entrepreneurs quickly jump on the ‘SEO Train’ and launch their campaigns as soon as possible. On top of that, they quickly assume that just because their website’s real estate web design is great, leads will start pouring in. However, the reality is, most real estate agents don’t understand what SEO really is and how it works which is probably why most SEO campaigns fail to generate leads. 

What is SEO?

In order to have a successful and sustainable real estate SEO strategy, you have to accomplish a few prerequisites and go through levels of preparation. It’s all within the planning.

This means that simply going to a random web developer or digital agency without a concrete plan and sufficient knowledge on how SEO works is simply a waste of your time and money. 

Put it this way, if you were building your home and you hired an architect without having a decent idea and plan of what you want your home to look like, it would end up as a mess. Not only have you wasted months’ worth of time, but you also end up spending more than you should’ve if only you had a clear idea of what you wanted in beginning. 

So what is SEO? How does it work? SEO stands for Search Engine Optimization. The best way to explain this is that this represents your rankings in search engines. So whenever someone searches on Google for “Real estate agent in Los Angeles” for example, your name would appear on top of the results page. 

Ideally, a successful SEO campaign will have you ending up with leads and clients without having to market your business. Your SEO campaign will do the work for you and produce organic leads through high-ranking search results on search engines such as Google. Here are the steps one must tackle before launching an SEO campaign:

Start with Your Website

Your website is a great opportunity to present yourself and your brand to potential customers. Your website must be optimized based on SEO best practices and must be structured to provide the best user experience for your visitors. 

Ensure that the navigation is clearly defined, loads fast, links work properly, and is compatible with different devices such as a desktop, tablet, or mobile phone. 

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Digital Organic Process

The next step involves setting up a system and strategy for your social media as well as your digital organically. From blogs to videos and website maintenance, set up a process with how you would want to engage with your audience. 

This is the level where you establish yourself as an expert in your network. 

Paid Ads

This is the step where you start to invest actual money into your strategy. Having paid ads is crucial as this provides you with real, hard data that will help you identify which keywords work for you and generate leads.  

Most real estate agents tend to shy away from paid ads as they are under the impression that paid ads don’t work. However, paid ads actually work but just because you keep on throwing money onto paid ads does not guarantee lead generation. 

Paid ads require consistent testing to work. There is no magic formula to making paid ads work other than A/B testing. It’d be best to come into this strategy knowing this information. 

Launch Your SEO Strategy

Now that you have accomplished all the foundational pieces, all there’s left to do is launch your campaign. 

Each of the steps involved in this process requires multiple tasks in order to be completed and evolves into the following step. This process doesn’t happen overnight and will require time to produce results. If you need help and guidance through launching a successful and sustainable SEO strategy, we’re experts that can work with you. Schedule a free session with us today! 

Categories
Digital Marketing

5 Statistics that Prove you Need an Email Marketing Campaign

Table of Contents

Email marketing is a must for real estate agents. After all, your email list is the strongest connection you have between you and your potential clients. It’s your perfect gateway to not only reach your potential clients but is also a great way to stay on top of their minds while you work on building trust with them.

The reality is you can’t always rely on your website and real estate web design to reach your audience. Your real estate website is where leads will go once you have made them curious about you and your business. 

Furthermore, studies have shown that consumers prefer to be reached by email rather than by phone calls or messages. This is mostly because no one is fond of answering random numbers calling them on their phones and chances are, when they do answer,  they don’t really have the time to talk to you as much as you would like them to. 

On the other hand, by creating an email marketing campaign, you can speak to your audience as often as you want while also being to tell them everything that you want to. 

If you don’t believe us, take a look at the numbers. Here are five statistics that prove just how much you need an email marketing campaign:

Fact #1: For every $1 you spend on email marketing, your return on investment is $42 on average.

Email marketing is one of the best investments you can make into your business. For one, campaigns are budget-friendly. There are a lot of marketing platforms online that offer cheap services to help you manage your email marketing campaigns. 

Moreover, email marketing campaigns offer numerous branding opportunities as well. Depending on your cadence and strategy, there are a lot of ways that you can showcase your brand to your target audience. 

Lastly, these can all be easily outsourced. In most cases, you can brainstorm on the topics you’d want to be sent out and can hire a virtual assistant to schedule everything for you. 

Fact #2: The average open rate for a welcome email is 82%

Welcome emails are incredibly powerful—and arguably the most important email you’ll send your subscribers. With a high open rate, your welcome email gives you an opportunity to introduce yourself and make a great first impression.

Welcome emails should be utilized well. You have to give your target audience a reason to notice you or to even start interacting with you. 

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Fact #3: Email retargeting conversions can be as much as 41%, compared to standard conversion rates of 2% to 4%.

Retargeting is the process of reaching clients who have already interacted with your company. Whether it’s referring to a client who has visited your real estate website or has clicked on an ad.

And since these are the leads that have already demonstrated interest, they are much more likely to respond to retargeting emails.

The key here is to remain on top of their minds while they’re still in the process of deciding if they should commit to working with you.

Fact #4: Videos added to your email increase click rates by 300%.

As real estate agents, you are your own brand. Video helps you humanize your brand and show off your personality.

The truth is, you don’t need to worry about making fancy videos that are edited to the tee. That is unless your target market is at the higher end of the spectrum. The more raw your video is, the more approachable and relatable you will be to your audience. 

Incorporating it into your email creates a win-win: you’re able to leverage the power of email marketing with the power of video marketing, all in one convenient place: the inbox.

Fact #5: 59% of HubSpot survey respondents say marketing emails influence their purchase decisions.

With more than half of your potential client pool being influenced by the content you send, it’s important for you to make sure that you’re providing them with resources and touchpoints that matter.

Don’t know where to start with your email marketing campaigns? Our team can help you. Reach out to us to learn more about our new email marketing program, 36 Touch.

Categories
Branding Communication Digital Marketing Marketing Strategy YouTube

Tips for Creating A Real Estate Logo

Table of Contents

A distinctive logo is essential for establishing your real estate brand identity. Here are key steps to help you create a memorable and effective logo:

  • Identify Your Brand
  • Find Inspiration
  • Choose the Right Design Style
  • Pick Your Logotype
  • Choose Your Brand Colors
  • Typography
  • Visualize Your Logo

Your real estate brand logo is the most essential part of your brand. On top of having a great real estate web design, this is the first thing that your site visitors notice upon clicking on your website. 

As the old saying goes “a picture is worth a thousand words”, your logo says a lot about who you are as a real estate entrepreneur and a brand as a whole. 

This means that taking the time to create a real estate brand logo is a necessity. Your brand logo creates a significant impact on first impressions and we all know how important initial impressions are.

You can also think of it as your avatar in a dating app. Within a few seconds, people will immediately form their opinion of you based on your avatar. Therefore, if you want to attract the right set of customers and have them fall in love with you, your avatar needs to showcase your best and unique qualities.

Identify Your Brand

The first step in creating a real estate brand logo is to identify your brand. 

You can start by answering the question “Why did you start your business?”. Circle back to the time that you decided that you were going to start helping people buy, sell, or manage their real estate properties. What was the defining moment that made you fully commit to this industry and profession?

From there you can move on to defining your company’s beliefs and values. What are the things that matter to you and that you’d want to be manifested within your team and with your clients?

Perhaps one of the most important aspects of identifying your brand is answering the question “What makes you unique?”. When you’re in an industry that is constantly growing and competitive, you need to find the thing that separates you from the rest. 

Which three words describe your brand? Before diving into visualizing the feel and look of your logo, try and answer these questions first to set the phase for your brand logo.

Find Inspiration

Start with either brainstorming, sketching, or creating a mood board of logos that you like.

We recommend using websites such as Pinterest to help you encapsulate a mood board. Pinterest makes it easy to pin, mix and match, and create mood boards with a huge array of options. 

Remember that the more you are able to communicate visually your vision of your brand logo, the easier it will be for your designers to bring it into reality.

Choose the Right Design Style

Design styles range from classic, retro, vintage modern, minimalist, and handcrafted.

Try to look at your mood board and find the commonalities in them. From there, you can let your designer categorize them into a specific style. 

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Pick Your Logotype

There are 7 essential main types of logos you can choose from; letter marks, wordmarks, pectoral marks, abstract marks, mascots, a combination mark, and an emblem. Think of your target audience and decide which logotype will work best.

Choose Your Brand Colors

Different colors have different meanings. Go back to step 1 and think of the message you want to convey to your audience. At the end of the day, your brand colors should reflect your style and personality. 

Typography

Often overlooked by most real estate agents, fonts style is one of the biggest components of a logo. Whether you decide on using serif, sans serif, script, or display fonts your font style should resonate with your personality and style. 

Visualize Your Logo

Some logos look great up close and look like inkblots from afar. This is because most fail to consider where they will actually be placing and seeing their brand logo. Imagine all of the places you would want to see your logos and build a design based on that. 

All of these tips can only get you so far. Enlist the help of real estate digital marketing professionals to bring your vision into reality. Reach out to us today and let’s start moving your business forward! 

Categories
Content Marketing Digital Marketing e-marketing Trends

Biggest Marketing Mistakes Real Estate Agents Make

Table of Contents

Marketing is a huge part of any real estate agent’s growth strategy. After all, marketing is how you communicate your message. 

A great real estate web design isn’t only about looking great, but it should always be coupled with the right marketing strategies that are geared towards your target audience. 

And yet, I see so many agents make critical marketing mistakes that hurt their budget and stunt their growth. Because the reality is, real estate agents are great in sales but are not particularly trained in marketing. 

So, I put together a list of some of the biggest marketing mistakes I see to help you avoid them:

#1: Not Understanding Your Audience

The real estate space is vast—you aren’t targeting every person who wants to buy or sell a home. As much as getting sales and leads from every aspect of the market is great for your short-term business goals, it is not a good marketing strategy in the long run.

And this is because if you don’t understand your market, you’ll end up with a generalized marketing strategy that robs you of the ability to hyper-target a much more niche segment that’s more likely to work with you.

What ends up happening is that you’ll spend hours and even days or weeks talking and working with a client who is not a great fit for you. 

As a real estate agent, where you invest your time is important as it is one of your greatest assets. 

#2: Not Testing Your Strategy

Let’s be honest, we are all looking for the silver bullet. However, in marketing, there is no magic formula or a one-size-fits-all strategy.

This means that every piece of marketing collateral should be tested. Testing is the only way to determine which of your strategies are working and how you can best optimize your campaigns.

The reason why most real estate agents fail in marketing is that they give up too easily. A great example of this is with Facebook or Google Ads. 

Most agents dive into paid ads with the expectation of getting a number of leads after a few days or weeks. However, just because you’re investing in paid ads does not guarantee leads. It has to be tested over and over again in order for it to consistently bring you leads.

Conduct market research, test your ads and tweak your strategy to optimize it.

#3: Not Using Video

Videos allow you to humanize your brand, display your personality, and reach your leads in a much more personal way.

Real estate is a relationship business and in order for you to build a relationship with your audience, you have to sell your brand which is yourself. 

The more your leads can understand and relate to you, the more likely they are to reach out.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

#4: Forgetting About Branding

Chances are you’re competing against dozens, if not hundreds,  of other viable agents for the same seller and buyer leads.

The question now becomes “How are you differentiating yourself?”.

One of the best ways to do this is by building your own unique brand. Your brand represents the perception of your company, sets you apart, and cultivates an emotional connection with your market.

Furthermore, this makes you easily identifiable. For example, when one of your leads is scrolling through their feed online and sees an ad of you and your brand, they will immediately recognize your style, brand colors, and even logo. 

#5: Ignoring Custom Website

In the digital age, your website is the first impression of your services. But far too often, real estate agents opt for the same templates that everyone else uses.

Final Thoughts

Your website should be an extension of your branding efforts, and it’s difficult to brand yourself with the same tools everyone else is using.

We hope this roundup of real estate marketing mistakes helps you avoid some pitfalls in the future. And as usual, we’ve got your back. Let us know how we can help you achieve your marketing and branding goals.

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Ways to Increase Your Word-of-Mouth Referrals

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In the real estate industry, word-of-mouth referrals are everything. As one of the most important lead generation strategies, you should think about how you can leverage it. But while it’s clear that many first-time buyers seek referrals from their friends and family first, it’s not always easy getting previous clients to sing your praises. Fortunately, there are a few things you can do.

Act Fast


One of the easiest ways to generate word of mouth referrals is to ask your clients directly once your sale has closed. This way, you’re fresh at the top of their mind. Go the extra mile by sending a congratulatory gift with a note, and remind them that a referral is the best compliment!

Add a Personal Touch to Your Communication


When you have a specific batch of previous clients you’d like to reach out to, make your outreach personal, such as a handwritten letter or thoughtfully written email. Ask about their family, references a moment you remember with them, and check in on how they’re doing.

YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION​

In this free 20 minute video training you'll discover:

  • 3 key secrets to restructuring your real estate business for growth
  • Understanding the strategy of specialization
  • A new approach to positioning yourself in real estate
  • How to address your messaging to properly acquire prospects

Whenever you are ready, click the RED button below that says "Grab my training now"

GRAB MY TRAINING NOW

LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR

Marketing Strategy – create inbound strategies to better position you for the long game.

Systems Implementation – we design and implement systems for you to buy back your time.

Brand Building – position you as the thought leader and authority in your community.

SCHEDULE A BRAINSTORM SESSION

Email Campaign


Ideally, you can pull the most relevant data from your email marketing platform or CRM, particularly if you’ve built a large rolodex of previous clients. For example, you might pull a report on all 2019 clients and send one campaign to them, and another to clients from 2018, so forth.

Create a Community


Demonstrate your passion for real estate by cultivating a community amongst your clients and leads, rather than making each interaction transactional. When you’re active with your social presence your “ask” will come across as much more authentic.

Work With Influencers


Working with influencers gives you the ability to work with individuals who are respected for their local connections and influence. These are people who engage with your core market and can boost the power of your lead generation efforts and overall marketing strategy.

Word-of-mouth referrals can bring a gold mine of opportunity. If you need help setting up an automated email campaign or branding your business community, we’re here to help.

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