Author: Square1grp

It makes sense that these two platforms are the ones that are most commonly used for retargeting campaigns overall, given that Facebook and Google are perhaps the two most well-known websites in the whole globe. They perform quite differently from one another when utilized for real estate advertisements, though. It’s crucial to have two different methods since even the tiniest mistake might have a big influence on your strategy and results.

Let’s start with Facebook. You can select your target audience using Facebook retargeting based on their web behavior as well as their demographics, interests, and other traits. By building customized audiences based on certain behaviors, like them visiting a property page or submitting a contact form, you may run adverts on Facebook, Instagram, and the Audience Network that would work in getting their interest. 

Another difference is the format of the ads. Facebook retargeting offers a variety of ad formats, such as carousel ads, single image ads, video ads, and collection ads. You can use these formats to showcase multiple properties, highlight features, and encourage engagement. Google retargeting, on the other hand, mainly uses text or display ads, which are less visually engaging but can be highly effective for capturing intent-driven leads.

Both platforms use a bidding system to determine how much you spend per click or impression when it comes to pricing. However compared to Google, Facebook often has cheaper CPC (cost per click) and CPM (cost per thousand impressions) costs per thousand impressions, which might make retargeting advertising more feasible.

So, where can you employ your retargeting strategy, what platform should you use for your real estate ads? 

In the end, it all depends on your objectives, target market, and financial constraints. Facebook retargeting would be the better option if you’re looking for directly connecting. You can use its feature for instant conversations/prompts to target leads who have already engaged with your content while the latter would be more successful for those who utilize search engines for their purchase. It may be a fantastic alternative if you’re trying to connect with customers who have already expressed interest in your company and its properties. Google retargeting would be more successful if you’re targeting customers who are actively looking for phrases connected to real estate. Every time they search on search engines, you’ll be there to establish permanence. While any of the two is in itself effective, it’s still a good idea to try both platforms to see which one works best for your company.

Retargeting, also known as remarketing, is a form of advertising that enables you to focus on customers who have previously interacted with your first ad release. By establishing permanency, you increase the likelihood that the leads will turn into paying customers. Retargeting advertising for those who have previously expressed interest in buying or selling in your region might be used for real estate.

So what does it look like in action? 

Most preferred social networking sites can track their users to some extent. When someone visits your website and interacts with your content, you can produce a small digital imprint that stays in their browser long after they leave it. This enables the code to track their internet behavior with reference to your particular service, which is anything to do with real estate.

Once the code sees how these people act on real estate content they consume, you can now create ads for Facebook, Google, Instagram and Youtube to be shown specifically for those people that your lines of code observed to be interested in real estate. The ads will build permanence for them, reintroducing your services, promotions you may have and any other marketing tactics that would entice them to directly contacting you for more information.

Retargeting is a successful strategy for establishing permanence in your audience’s mind and influencing them to consider contacting you for your services. It’s cost-efficient and more likely to succeed because this time, you’re targeting people who have already shown interest with your services in the first place since they lingered and engaged with your previous ads.

In the sections that follow, we’ll go into more detail about real estate retargeting on various platforms and provide you with some great tips and case studies to help you with your upcoming campaign. Stay tuned, then!